The Political Communication Strategy of the Presidential Campaign Team Jokowi-Ma'ruf Amin to Win the Support of the Ummah Islam in the 2019 Election in North Sumatra

Hasyimsyah Nasution, Syukur Kholil, Muhammad Idris

Abstract


This study aims to analyze the communication patterns of President Jokowi-Ma'ruf's campaign team in the 2019 elections in North Sumatra, the communication management of the campaign team, the response of the voters, and the results achieved by the campaign team. The data sources consisted of primary data, namely from the North Sumatra regional campaign team and secondary data from various books, documents, journals, articles, websites and others related to this research. The main informants were the campaign team which was determined purposively in accordance with the research objectives. Besides that, the community also distributed questionnaires to the voters for the Jokowi-Ma'ruf Amin presidential candidate in several cities and districts, namely Medan, Tebing Tinggi, Simalungun, and Tapanuli Tengah as a form of representation from the regions in North Sumatra because of the diversity of ethnicities, cultures, and religion. The results of the study indicate that the communication pattern of President Jokowi-Ma'ruf Amin's regional campaign team in North Sumatra is carried out in broad lines through two forms, namely direct communication with the community and indirect communication or by using mass media. The delivery of infrastructure development work programs to the campaign masses received a response from the voting public. Campaigns through the approach and involvement of religious leaders can also attract sympathy from the voters. The voters for the Jokowi-Ma'ruf presidential candidate in North Sumatra generally answer because of the figure of the presidential candidate. Meanwhile, the position of Kiyai Haji Ma'ruf Amin as a vice presidential candidate is a factor that can influence or increase the electability of Muslims in determining the victory of a presidential candidate.


Keywords


strategy; political communication; Jokowi-Ma`ruf Amin's campaign team; North Sumatra

Full Text:

PDF

References


Hasil Rekapitulasi KPU Sumut, Jokowi - Ma'ruf Raih 52,32 Persen, dalam https://www.liputan6.com/pilpres/read/3970756/hasil-rekapitulasi-kpu-sumut-jokowi maruf-raih-5232-persen

Iryadi, I. et al. (2019). Muslim and Democracy: A Reflection from 2012 Aceh’s Gubernatorial Election. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 545-555

Jokowi-JK Pada Pemilihan Presiden 2014, Fakultas Ilmu Komunikasi Universitas Prof. Dr. Moestopo (Beragama), Jurnal Print ISSN:1412-7873; Online ISSN: 2598-7402, tahun 2017.

Katadata.co.id, Rebutan Suara Ulama Demi Gaet Suara Muslim Di Pilpres 2019.

Kompas.com, KPU Tetapkan Jokowi Ma’ruf dan Prabowo-Sandi Sebagai Capres dan Wapres.

Kompas.com, KPU Tetapkan Jokowi Ma’ruf dan Prabowo-Sandi Sebagai Capres dan Wapres. https://infopemilu.kpu.go.id.

Novita Damayanti dan Radja Erland Hamzah, Strategi Kampanye Politik Pasangan

Prasetyo, G. et al. (2020). Modern Paradigm: Democratic Skills in a Higher Order Thinking Skills Frame. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 150-159

Real Count KPU Pilpres 2019 dalam https://www.bisnis.com/real-count-kpu.

Rozaili and Zulfikar. (2020). Youth Perception of Legislative General Elections in Pidie

Regency. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 1262-1269

Wawanacara Sekretaris Tim Kampanye Daerah (TKD) Jokowi-Ma’ruf Amin Provinsi

Sumatera Utara, Dr. Sutarto, MSi, tanggal 7 Mei 2020.

Wawanacara Direktur Tim Relawan Jokowi-MA Provinsi Sumatera Utara, Agus Marwan tanggal 30 Mei 2020.

Angket penelitian




DOI: https://doi.org/10.33258/birci.v3i4.1313

Article Metrics

Abstract view : 26 times
PDF - 14 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.