The Factors Affecting Consumers Pay with Go-Pay on Go-Jek

Bagudek Tumanggor, Vitryani Tarigan

Abstract


This study aims to examine and find out more clearly how the factors that influence consumers pay with Go-pay on Go-jek. As for the problem that the author raised, namely: How does the influence of easy payment of the use of GO-PAY to the interests of GO-JEK customers?This study uses a quantitative method that involves 50 respondents. Data collection is done by using questionnaires. The data obtained were analyzed using a statistical formula, i.e. using multiple regression analysis whose processing was carried out with the SPSS Version 23 program.Quantitative analysis results show that the variable ease of payment and price cuts significantly influence the use of Go-pay. Based on the results of the study, the hypothesis was accepted stating that there was a significant influence between the ease of payment and price cuts on the use of Go-pay on consumers at the Faculty of Economics, Universitas Simalungun, Pematangsiantar.


Keywords


easy payment; price-cutting; Go-Pay usage

Full Text:

PDF

References


Ahuja, M., Gupta, B., Raman, P., 2003. An empirical investigation of online consumer purchasing behavior. Commun. ACM 46, 145. https://doi.org/10.1145/953460.953494

Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta : Rineka Cipta.

Aritonang dan Arisman, 2017. Pengaruh persepsi kemudahan dan persepsi manfaat terhadap minat menggunakan E-money (Studi Kasus pada pengguna Go-Pay). Jurnal.http://eprints.mdp.ac.id/2292/1/JURNAL- 2014210066.pdf

Devaraj, S., Fan, M., Kohli, R., 2003. E-loyalty: elusive ideal or competitive edge? Commun. ACM 46, 184. https://doi.org/10.1145/903893.903936

Ghozali, Imam. 2011. Aplikasi Analisis dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.

Philip Kotler & Keller, K.L. 2008. Manajemen Pemasaran. Edisi 12. Jilid 1. Alih Bahasa Benyamin Molan. Penerbit PT Indeks: Jakarta.

Priyono, 2017. Analisis pengaruh trust dan risk dalam penerimaan teknologi dompet elektronikGo-Pay. https://www.researchgate.net/publication/31712983_analisis_pengaruh_trust_dan_risk_dalam_penerimaan_teknoligi_dompet_elektronik_Go-pay.

Sugiyono.(2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta

Swastha, Basu. 2000. Azas-azas Marketing. Liberty. Yogyakarta.

Thixmandan Tileng,2016. Analisis pengaruh usability, reputasi, dan keamanan terhadap kepercayaan masyarakat dalam bertransaksi menggunakan E-Money di Indonesia. Jurnal. Source : https://dspace.uc.ac.id/handle/123456789/1646

www.gojekindonesia.com

https://www.maxmanroe.com/vid/bisnis/pengertian-konsumen.html

https://utamarizky.blogspot.com/2018/11/harga-definisi-peranan-tahapan-dan.html




DOI: https://doi.org/10.33258/birci.v3i3.1102

Article Metrics

Abstract view : 15792 times
PDF - 168 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.