The Effect of “Sharing Content through Ignorant Actions” in Digital Media, Youtube on the Formation of Middle Society Attitudes Case Study: Youtube Baim Paula

Taffani Rahma Yuandara, Irwansyah Irwansyah

Abstract


The rapid development of digital media with increasingly diverse features makes its users increasingly pampered in accommodating the needs of sharing messages. The widespread use of social media is often used as a field to earn rupiah by its users, various ways is used to make content variations in each channel and channel owned. The most used channel is YouTube. Baim Wong on his YouTube channel and shared in several videos about sharing done with mischief. This social experiment is also carried out by sharing actions that use more fun ways, through disguises, humorous scenes, to those that are closed with social actions. This research was conducted with a qualitative approach using a literature review methodology or literature study. The literature review was carried out by looking at digital content and the impact it had. This research is to find out how the shared content is able to influence the attitude formation of the middle class.


Keywords


sharing content; youtube digital media; formation of middle society attitude

Full Text:

PDF

References


Creswell, John W. (2010). Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed. Yogyakarta: Pustaka Pelajar

McQuail, Dennis. (2010). McQuail’s Mass Communication Theory. 6th edition. California: Sage Publication.

Pariser, Eli. (2011). The Filter Bubble: What The Internet is Hiding from You. New York: The Penguin Press.

Solis, B., & Webber, A. (2012). The Rise of Digital Influence: A “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. United States: Altimeter Group.

Straubhaar, J. LaRose, R., & Davenport, L. (2012). Media Now: Understanding Media, Culture and Technology. 7th edition. Boston: Wadsworth Cengage Learning.

Abidin, C. (2015). Communicative Intimacies: Influencers and Perceived Interconnectedness. Ada: A Journal of Gender, New Media & Technology, 8.

Arriscado, P., Quesado, H., & Sousa, B. (2018). Employer Branding in the Digital Era Attracting and Retaining Millennials Using Digital Media. Communication: Innovation & Quality, 391–403.

Campbell, C. & J.R. Farrell. (2020). More Than Meets The Eye: The Functional Components Under- Lying Influencer Marketing. Business Horizons, 63, no. 4: 469–79.

Colbert, A., Yee, N., & George, G. (2016). The Digital Workforce and the Workplace of the Future. The Academy of Management Journal, 59(3), 731-739.

De Veirman, M., Hudders, L., Nelson, M.R., 2019. What is influencer marketing and how does it target children? A review and direction for future research. Front. Psychol. 10, 26–85.

Enke, N., & Borchers, N. S. (2019). Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication. International Journal of Strategic Communication, 13(4), 261–277.

Freberg, K., Graham, K., & McGaughey, K. (2011). Who Are The Social Media Influencers? A study of Public Perceptions of Personality. Public Relations Review, 37(2), 90-92.

Gill P., et al. (2007). Youtube Traffic Characterization: A View from The Edge. Proceedings of The 7th ACM SIGCOMM Conference on Internet Measurement, 15–28.

Grace, A. (2020). Pengaruh Konten Prank dalam YouTube Terhadap Sikap Negatif Mahasiswa Universitas Sumatera Utara. Medan: Universitas Sumatera Utara.

Hartanti, L. E. (2018). Komunikasi Orang Muda di Sosial Media Sebagai Influencer. Wacana, Volume 17 No.2, 143-151.

Khamis, S., Ang, L., & Welling, R. (2016). Self-Branding, ‘Micro-Celebrity’ and The Rise of Social Media Influencers. Celebrity Studies, 8(2), 191–208.

Khan M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube?. Computers in Human Behavior, 66, 236–247.

Lee, J. B. & Watkins, B. (2017).Youtube Vloggers’ Influence on Consumer Luxury Brand Perception and Intentions. Journal of Business Research, 69, 5753-5760.

Limantara, K. Aritonang et al. (2020). Motif dan Kepuasan Subscriber Dalam Menonton Channel “Atta Halilintar” di Youtube. Jurnal E-Komunikasi: 8 (1) 2-12.

Lou, C., Tan, S.S., Chen, X., 2019. Investigating consumer engagement with influencers. brand-promoted ads: the roles of source and disclosure. J. Interact. Advert. 19 (3), 1–18.

Mahfudz, M. (2018). Konstruksi Budaya Mengemis Pada Masyarakat Desa Pragaan Daya Kecamatan Pragaan Kabupaten Sumenep Madura. Surabaya: Universitas Airlangga.

McGorry, S. Y., & McGorry, M. R. (2017). Who are the Centennials: Marketing Implications of Social Media Use and Preferences. 179-181.

Mutiaz, R.I., (2019). Konstruksi Realitas Simbolik Generasi Milenial Melalui Tema Fantasi Selebgram di Media Sosial. Jurnal Sosioteknologi, 18 (2): 113-129.

Nibler, V. (2020). YouTube Unite: Collective Action by YouTube Content Creators. Luneberg: Leuphana University.

Nizar, A. (2015). Kelas Menengah (Middle Class) dan Implikasinya. Jakarta: Kementerian Keuangan.

Raun, T. (2018). Capitalizing Intimacy: New Subcultural Forms of Micro-Celebrity Strategies and Affective Labour on YouTube. Convergence: The International Journal of Research into New Media Technologies, 24, no. 1: 99–113.

Shah, D., Cappella, J.N., & Neuman, W.R. (2015). Big Data, Digital Media, and Computational Social Science. The Annals of the American Academy of Political and Social Science 659(1):6-13.

Supadiyanto, P. Pande,P. Varianta, V et al. (2019). Analysis of the Communication Model of Atta Halilintar on Youtube. Advances in Social Science, Education and Humanities Research: 423 (1) 459-473.

Xiao, M., Wang, R., & Chan-Olmsted, Sylvia. (2018). Factors Affecting YouTube Influencer Marketing Credibility: A Heuristic-Systematic Model. Journal of Media Business Studies, 15(4): 1-26.

Xu, W.W., et al. (2016). Networked Cultural Diffusion and Creation on YouTube: An Analysis of YouTube Memes. Journal of Broadcasting & Electronic Media, 60, 104-122

Zerfass, A., Verčič, D., & Wiesenberg, M. (2016). The Dawn of A New Golden Age for Media Relations? How PR Professionals Interact with The Mass Media and Use New Collaboration Practices. Public Relations Review, 42(4), 499–508.

Alexa. (2021). The Top 500 Sites on The Web diakses dari https://www.alexa.com/topsites

Entertainment Software Association. (2016). ESA: Essential Facts about The Computer and Video Game Industry. Diakses dari http://essentialfacts.theesa.com/Essential-Facts-2016

Haryacha, P. (2014, 31 Desember). How to Find The Right YouTube Influencers for Your Brand. TechCrunch. Diakses dari https://techcrunch.com/2014/12/31/how-to-find-the-right-youtubeinfluencers-for-your-brand/

Jarboe, Greg. (2018, 18 Juli). Video SEO for Universal Search: Tips, Tools & Techniques to Get Found. Diakses dari https://www.searchenginejournal.com/video-seo-for-universal-search/261159/#close.

Kamaliah, A. (2019, 15 Sept). Wuih, Ini Dia Pemegang Diamond Button YouTube di Indonesia .Di akses dari https://inet.detik.com/cyberlife/d-5174095/wuih-ini-dia-pemegang-diamond-button-youtube-di-indonesi

Kemp, S. (2020, 30 Januari). Special Reports: Digital 2020: 3,8 Billion People Use Social Media. Diakses dari https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media

Lubis, A., Dalimunthe, R., and Situmeang, C. (2019). Antecedents Effect of Financial Inclusion for the People of North Sumatera. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 2 (4): 401-408.

Nurhanisah, Y. & Putra, G.D. (2020). Yuk, Kenalan dengan Millenial Indonesia!. Diakses dari http://indonesiabaik.id/infografis/yuk-kenalan-dengan-millenial-indonesia

Nox Influencer. (2021, 10 April). Atta Halilintar Dasbor YouTube Stats & Analytics. Diakses dari https://id.noxinfluencer.com/youtube/channel/UCaKLg1ELiX0zTJ6Je3c5esA

Patrick, J. (2020, 10 November). APJII Catat Pengguna Internet di RI Capai 196,7 Juta. Diakses dari https://www.cnnindonesia.com/teknologi/20201109200200-213-567803/apjii-catat-pengguna-internet-di-ri-capai-1967-juta

Spencer, Stephan. (2018). YouTube SEO 101. Diakses dari http s://searchengineland.com/ youtube-seo-101-289416.

Yu, Jim. (2015). Video Optimization: Do Not Underestimate the Power of YouTube. Diakses dari https://searchengineland.com/video-optimization-not-underestimate-power-youtube234618




DOI: https://doi.org/10.33258/birci.v4i3.2169

Article Metrics

Abstract view : 69 times
PDF - 30 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.