Strategy of Tourist Events Museum De Javasche Bank Surabaya

Citra Anggraini Tresyanto, Deograsias Joseph


Surabaya is one of the cities in Indonesia which has quite a lot of museum rows with various types of museums. One type of scientific museum is the De Javasche Bank Museum. The collection of historical objects and the historical value of the building is very interesting in fact unable to attract visitors to come and learn. De Javasche Bank Museum is also one of the museums in Surabaya whose existence is not widely known by the public. It is necessary for an integrated marketing communication strategy to solve this problem. One of the integrated marketing communication tools from Sales Promotion is Event Marketing. This research uses qualitative research methods with a descriptive analysis approach. Data collection techniques in this research are field studies and literature studies. Primary data in this study is data that is directly obtained from museum managers, visitors, and the community through observations and interviews, while secondary data comes from literature.


museum; bank; promotion; event

Full Text:



Any, N. (2013). Management Event. Bandung: Alfabeta.

Ardiwidjaja, R. (2013). Pengembangan Daya Tarik Museum. Yogyakarta: Amara Books.

Arikunto, S. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Fatihudin, D., Mochklas, M., & Suryati, D.A. (2019). The Effect of Brand Image Perception and Product Quality toward the Interest to Buy Consumer Pre-Pay IM3 Ooredoo. 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019), Advances in Social Science, Education and Humanities Research, volume 436 pp. 53-57

Kennedy, J. E. (2009). Manajemen Even. Jakarta: PT. Bhuana Ilmu Populer.

Lufitasari, E., Mochklas, M, & Soelistya, D. (2020). Employee Performance PT. Millennium Pharmacon International Tbk: Quality Of Human Resources (HR) And Information Systems Of Millennium Pharmacon International (SIMPI). International Journal of Economics, Business and Accounting Research, 4(3):256-261

Miles, M. H. (2014). Qualitative Data Analysis: A Methods Sourcebook. London: Sage

Mochklas, M., Fatihudin, D., & Huda, T.A. (2021). Job Satisfaction of Supplier Company Employees: Organizational Commitment and Work Discipline. Budapest International Research and Critics Institute-Journal, 4(2): 1965-1977

Moleong, L. (2013). Metode Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya.

Siagian1, R.A., Berybe, G.A., & Panjaitan, T.W.S. (2021). Crisis Management in Managing Hotels in Labuan Bajo during the Covid-19 Pandemic. Budapest International Research and Critics Institute-Journal, 4(3): 4163-4172

Tresyanto, C. A. (2020). Digital Marketing Development Strategy to Attract Museum Tourist Visitors in Surabaya City. International Journal of Commerce and Management Research, 15-19.

Zulkarnain, A. (2014). Pengaruh Event Service Quality, Event Cost Dan Event Convienience Terhadap Event Venue Satisfaction Di Jakarta Convention Centre. Jurnal Manajemen dan Pemasaran Jasa, 157-176.


Article Metrics

Abstract view : 27 times
PDF - 16 times


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.