_.gif)
_.gif)
Design Implementation of Search Engine Optimization (SEO) in MSMEs
Abstract
The rapid development of web and internet technology today allows someone to make the desired website easier. But the fact is that after creating a website, many things must be done by someone so that their online business can make a profit. One of them is Search Engine Optimization. In this study, we will discuss website design that uses Search Engine Optimization for MSMEs, where there are factors such as internal and external to maximize website design. The use of SEO can help MSMEs increase traffic to the website, helping to choose focus keywords, page titles, and meta descriptions that suit their needs. This can be seen from google analytics installed and gets data on changes from before and after the website implements SEO. Based on the study results, it can conclude that the design of the implementation of search engine optimization in MSMEs has been successfully carried out.
Keywords
Full Text:
PDFReferences
Adler Haymans Manurung. 2008. Modal untuk Bisnis UKM. Jakarta: PT Kompas Media Nusantara
Bhandari, Deepak (2017), Improving online visibility of the web pages with Search Engine Optimization, Laurea University of Applied Sciences, Leppävaara
Biro Pusat Statistik (BPS). www.bps.go.id (2020)
Bo’do, S. et al. (2019). Social Media, Public Sphere and Movement Discussion of Urban
Farming in Indonesia. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 250-261.
Edgar Damian Ochoa (2012), An Analysis Of The Application Of Selected Search Engine Optimization (SEO) Techniques and Their Effectiveness On Google's Search Ranking Algorithm, Bachelor Thesis In Computer Science California State University, Northridge
Google (2010). Search Engine Optimization Starter Guide. (Online). www.google.com, diakses pada Januari 2020
Google Analytics (2020), Welcome to Google Analytics (Online), https://analytics.google.com, diakses pada Maret 2020
International Telecommunication Report. (2010). Monitoring The WSIS Targets.Geneva: World Telecommunication/ICT Development Report.
Jones, A., Malczyk, A., Beneke, J. (2011). InternetMarketing: A Highly Practical Guide to Every Aspect of Internetmarketing. Get Smarter.
Kiran Neupane (2013), Search Engine Optimization and its Implications In Internet Marketing, Bachelor Thesis in Business Administration / International Business, Turku
MarkPlus. (2012). Profil Pengguna Internet Indonesia. Jakarta: APJII.
Marlizar, et al. (2020). The Role of Market Orientation and Creativity in Affecting the Marketing Performance of Market Traders in Aceh Market Banda Aceh City. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 1114-1127.
Minttu Kaukoranta (2015), How to reach more target customers by search engine optimization (SEO) and search engine advertising (SEA), Seinajoki University Of Applied Sciences, Seinajoki
Mirzaei, Jaryani, Aghaei, Salehi, & Saeidinia (2012), Dissimilarity of E-marketing VS Traditional Marketing, 2012 International Conference on Economics, Business and Marketing Management, IPEDR vol.29 (2012) © (2012) IACSIT Press, Singapore
Ravneet Singh Bhandari, Ajay Bansal (2018), Impact of Search Engine Optimization as a Marketing Tool, Jindal Journal of Business Research, Noida, India.
Tuan Vo (2016), Search Engine Optimization And Its Importance for Business Visibility and Branding, Bachelor Thesis Business Information Technology Oulu University of Applied Sciences, Qulu
Wasfa Kanwal (2011), Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites, Master Thesis Computer Science Thesis no: MCS-2011-10, Sweden
Zaki. (2019). A new play in your marketing game plan. Business Horizon. 51, 281-292.
DOI: https://doi.org/10.33258/birci.v4i4.2728
Article Metrics
Abstract view : 355 timesPDF - 85 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.