Communication Strategy of Agricultural Extension to Motivating and Fostering Sustainable Food Yard Farmer Women’s Group in Binjai City

Andriyani Br Ginting, Nurbani Nurbani, Dewi Kurniawati

Abstract


This study aims to analyze the communication strategies carried out by Agricultural Extension Officers (PPL) to motivating and fostering the sustainable food yard Farming Women’s Group (KWT) in Binjai city. The research method used is qualitative methods with interpretive descriptive studies. Determination of research informants by purposive sample. Collecting research data through in-depth interviews, observation and documentation. The results showed that the Communication Strategy of Agricultural Extension Officers (PPL) in motivating the Women Farmers Group (KWT) in Binjai City is carried out by means of coordination, identify ideas and interests, visits, reducing distance, establishing familiarity using light communication, being listeners and giving awards. The communication strategy of Agricultural Extension Officers (PPL) in fostering the Women Farmers Group (KWT) is carried out by introducing the public through identification of community conditions and potential areas, compiling materials / messages based on field needs, determining the method of delivering messages, selecting and using the media by face to face through the group and individual approaches and making scheduled meetings. The communication process runs effectively with one-way communication between the PPL and the women farmer groups and transaction communication with the discussion / sharing groups to exchange knowledge between groups of women farmers. The communication process carried out by the Agricultural Extension Officers (PPL) fosters attention, interest, desire, decision and action. Inhibiting factors in developing sustainable food garden activities, namely technical obstacles in the form of adjustments to the time of guidance and ecological obstacles during the Covid-19 pandemic, there were no group coaching activities.


Keywords


interactive media; macromedia flash; mathematical critical thinking ability

Full Text:

PDF

References


Effendy, O.U.(2011). Komunikasi Teori dan Praktek. Bandung: PT. Remaja Rosdakarya.

Eswandi & Awza, Rusmadi. (2017). Komunikasi Penyuluhan Dinas Tanaman Pangan Dan Holtikultura Dalam Meningkatkan Produksi Padi Di Kecamatan Sabak Auh Kabupaten Siak. Jom FISIP Vol. 4 No. 1.

Joni, Nuzuwir.et al. (2019). Strategi Komunikasi Program Tanam Jajar Legowo Kepada Masyarakat Petani Padi. Jurnal Antropologi: Isu-Isu Sosial Budaya - Vol. 21 No. 01.

Khusna, Aninun N. et al. (2018). Strategi Komunikasi Petugas Penyuluhan Pertanian dalam Meningkatkan Hasil Komoditas Tanaman Padi pada Kelompok Tani Purwa Jaya Desa Sebakung Jaya Kecamatan Babulu Kabupaten Penajam paser Utara.eJournal Komunikasi. Volume 6 Nomor 4. Hal : 299-313.

Kuswati, Y. (2019). Motivation Role in Improving Work Effectiveness. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 281-288.

Lao, Hans A. (2018). Analisis Pengaruh Motivasi Internal dan Motivasi Eksternal terhadap kinerja Karyawan Swiss Belin Kristal Kupang. Jurnal Penelitian Manajemen Terapan. Vol.3 No. 1 Hal. 1-10.

Prasanti, Ditha & Ikhsan Fuady. (2017). Strategi Komunikasi Dalam Kesiapan Menghadapi Bencana Longsor Bagi Masyarakat Di Bandung Barat. Jurnal Komunikasi. Volume XI Nomor 02. Hal :135-148.

Rahayuningtyas, Mukti. (2017). Strategi Komunikasi Penyuluhan Pertanian Dalam Mensosialisasikan Program Budidaya Padi Secara Organik Di Desa Payaman Kecamatan Plemahan Kabupaten Kediri.Malang: Tesis Universitas Brawijaya.

Sentosa, Amrin T. (2015). Pola Komunikasi Dalam Proses Interaksi Sosial di Pondok Pesantren Nurul Islam Samarinda. eJurnal Komunikasi.Volume 3 Nomor 3. Hal : 491-503.

Undang-Undang Republik Indonesia Nomor 18 Tahun 2012 Tentang Pangan.




DOI: https://doi.org/10.33258/birci.v4i4.2790

Article Metrics

Abstract view : 5 times
PDF - 4 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.