Semiotic Meanings of Videos of Stanford Medicine YouTube Channel

Metta Indah Jayanti, Erika Sinambela, Arsen Nahum Pasaribu

Abstract


This thesis is an analysis of non-verbal semiotic symbol signs in Covid-19 videos of Stanford Medicine YouTube channel to find out the kinds of signs dominantly found in Covid-19 Videos of Stanford Medicine YouTube Channel, how the meanings of the signs are realized in Covid-19 Videos of Stanford Medicine YouTube Channel, and why those kinds of signs are dominantly found in Covid-19 Videos of Stanford Medicine YouTube Channel. To answer the problem, the researcher used the theories of semiotics proposed by C. S. Peirce supported by Danesi (2010) and Wierzbicka (1996). The kinds of sign were analysed by the triadic semiotic theory of Peirce, the meanings of signs were analysed by the non-verbal theory of Danesi, and the color meaning was analysed by color theory of Wierzbicka. The research method is descriptive qualitative approach. It is descriptive qualitative because the researcher used interpretive analysis to analyze the sign on Covid-19 videos. The researcher found that out of the three sign categories, the type of sign that appeared most often is the ground category, followed by object and interpretant. The total signs from ground category is 83 times occured in the data. There are three kinds of sign on ground namely, icon, index, and object. The total of icon occured is 49 times, the total of index occured is 4 times, and the total of object occured is 30; The total signs from object category is 47 times occured in the data. From three kinds of sign on object only two kinds occured. They are qualisign and legisign. Sinsign never occur. The total of qualisign occured is 43 times, while the total of legisign occured is 4 times; and the total signs from interpretant category is 30 times occured in the data. From three kinds of sign on interpretant, only two kinds occured. They are rheme and argument. Decisign never occur. The total of rheme occured is 15 times, while the total of argument occured is also 15 times.


Keywords


non-verbal semiotic signs; covid-19; youtube channel

Full Text:

PDF

References


Agustia, K. T. S., and Subrata, H.F.A. (2021). Social Semiotic in COVID-19 Public Services Advertisement. KULTURISTIK: Jurnal Bahasa dan Budaya. Vol.5 No.2, pp. 43-49.

Barthes, Roland. 1957. Mythologies. New York: Hill & Wang.

Berger, A. A. (2000). Media Analisis Techniques. Edisi Kedua Penerjemah Setio Budi HH. Yogyakarta: Penerbitan Universitas Atma Jaya.

Berger, A A. (2010). Pengantar Semiotika: Tanda-tanda dalam Kebudayaan Kontemporer, Cetakan Pertama, Terjemahan oleh M. Dwi Marianto, Yogyakarta: Tiara Wacana.

Bungin, B. (2007). Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial lainnya. Jakarta: Kencana Prenada Media Group.

Chandler, D. (2007). The Basics: Semiotics. New York: Rouledge.

Croker R.A. 2009. An Introduction to Qualitative Research. London: Springer.

Danesi, Marcel. 2010. Pesan, Tanda, dan Makna. Yogyakarta: Jalasutra.

Hidayat, R.S. 1998. Semiotik:Mengkaji Tanda dalam Artifak. Jakarta: Balai Pustaka.

Hoed, B. H. (2011). Semiotik dan Dinamika Sosial Budaya. Jawa Barat: Komunitas Bambu.

Isnaniah, S & Agustina, T. (2020). “Covid-19” Meme in Social Media: Study of Roland Barthes of Semiology. BAHTERA: Jurnal Pendidikan Bahasa dan Sastra, Vol. 19, Issue 2, pp. 351-378.

Octarensa, V & Aras, M. (2020). Semiotic Analysis of Video COVID-19 by World Health Organization. International Journal of Innovative Science and Research Technology, Vol. 5, Issue 7, 145-151.

Robingah,R. (2020). Peirce’s Semiotic Analysis on Benny’s Cartoon Related to COVID-19. Journal of Language and Literature, Volume 8 No 1, pp. 86-95

Wierzbicka, A. (1996). Semantics: Primes and Universals. New York: Oxford University Press.




DOI: https://doi.org/10.33258/birci.v4i4.3018

Article Metrics

Abstract view : 0 times
PDF - 1 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.