Increased MSME Production through Stimulus Community Partnership Program

Purwantoro Purwantoro, Rina Ari Rohmah, Dona Dona

Abstract


This article summarizes the activities of the Stimulus Community Partnership Program implemented in small and medium-sized micro-enterprises. This stimulant community partnership program helps solve the problems faced by partners. The problem is a marketing strategy that is not appropriate for the times, production process, minimal capital, diversification of products that are not updated, and packaging products that are not optimal. The first effort is to increase production through a science and technology approach, and this effort aims to increase production productivity, improve the quality of packaging, improve the quality of a more hygienic work environment. The second effort is to increase marketing through a product diversification approach, and this is done to add product variants of adrem cakes as well as more expensive packaging. The third effort is to change marketing strategy by creating a consumer-preferred taste and a consistent sense, selling on marketplaces and social media, creating brochures/flayers, labeling to look attractive, and other marketing activities.


Keywords


Rokan Hulu; marketing strategy; appropriate technology

Full Text:

PDF

References


D. Azizah Ulfah, “Pengaruh Inovasi Dan Perencanaan Strategi Terhadap Kinerja Usaha Mikro Kecil Dan Menengah (Umkm),” J. Ekon. dan Sos., vol. IX, no. 1, pp. 22–37, 2018.

Harahap, I., Nasution, Y.S.J., and Chairina. (2021). Analysis of Muslim Customer Loyalty Shopping for Fashion in the Traditional Inpres I Market in Kisaran. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4 (1): 28-38.

Kusumadewi, R. (2019). The Role of Marketing and Individual Environment Association in Elevating the Customer Value. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 2 (4): 451-460.

M. A. Syam, S. Djaddang, F. Salim, and W. Rachbini, “Kick Off Peningkatan Potensi Ekonomi Kreatif Masyarakat Melalui Koperasi, Bumdes dan UKM Berbasis Kearifan Lokal di Kabupaten Soppeng,” Capacit. J. Pengabdi. Kpd. Masy., vol. 1, no. 01, pp. 1–11, 2020, doi: 10.35814/capacitarea.v1i01.1340.

Marliyah, Ridwan, M., and Sari, A.K. (2021). The Effect of E-Service Quality on Satisfaction and Its Impact on Customer Loyalty of Mobile Banking Users (Case Study of Bank Syariah Mandiri KCP Belawan). Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4 (2): 2717-2729.

Nurhayati, Y. Sulastri, and M. Ghazali, “Untuk Perbaikan Proses Produksi Dan Mutu Minyakpenyuluhan Cara Pengolahan Pangan Yang Baik Untuk Perbaikan Proses Produksi Dan Mutu Minyak Kelapa Di Ikm Sakra Timur Lombok,” JMM (Jurnal Masy. Mandiri), vol. 5, no. 1, pp. 7–12, 2021.

Nusjirwan, Regen, R., and Nardo, R. (2020). The Role of Service Quality and Trust in Building Customer Satisfaction and Loyalty. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 3 (4): 4059-4069.

V. D. P. Hia, R. D. Handaka, and Y. T. Zega, “Pengaruh Pembiayaan Ultra Mikro (UMi) terhadap Pertumbuhan Ekonomi Daerah Melalui Pertumbuhan Produksi Industri Mikro dan Kecil,” Indones. Treas. Rev. J. Perbendaharaan, Keuang. Negara dan Kebijak. Publik, vol. 6, no. 1, pp. 75–84, 2021, doi: 10.33105/itrev.v6i1.218.




DOI: https://doi.org/10.33258/birci.v4i4.3222

Article Metrics

Abstract view : 0 times
PDF - 1 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.