Understanding of Real Estate investment Risk and Opportunity (Study Business and Economic Management)

Gunawan Widjaja, Silvia Ekasari, Hotmaria Hertawaty Sijabat, Nurwita Nurwita, Prasetyono Hendriarto


Understanding the risks and opportunities in real estate investing is an exciting study for academic purposes and business applications in the field. The author believes that this question is very relevant to be discussed to understand the opportunities and risks if someone wants to run a property business, which is a very lucrative business opportunity. To complete the discussion of this theme, we have conducted a series of electronic data searches on several publication databases, journals, books, and websites that actively discuss the risks and opportunities of investing in real estate, both nationally and internationally. We cannot describe the data validly and adequately if we do not do an in-depth study first, involving a data coding system and a thorough evaluation to get data findings that can answer. We carried out data published in the last ten years from 2010 to 2021, considering that today's data is so fast that it continues to change and evolve. Based on the phenomenological study we saw from the extensive data exploration. We found several points which in general were understanding the opportunities of the risk of investing in property, so based on this discussion, we can conclude that the opportunity is this considering that property is a business that never runs out and cannot be as easy as others are in motion and the sale and purchase, they only need to maintain, and the risk will usually occur if mismanagement and natural disasters such as floods and fires, the rest of the property business opportunities are indeed very promising. Thus, this finding should be a complement to the same studies.


the keyboard has other understanding; risks; investment opportunities; and business studies

Full Text:



Bakhshi, H., Downing, J. M., Osborne, M. A., & Schneider, P. (2017). The future of skills: Employment in 2030 Pearson.

Bramwell, B. (2011). Governance, the state and sustainable tourism: A political economy approach. Journal of Sustainable Tourism, 19(4-5), 459-477.

Brown, B., Chui, M., & Manyika, J. (2011). Are you ready for the era of 'big data? McKinsey Quarterly, 4(1), 24-35.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing Pearson UK.

Cherif, E., & Grant, D. (2014). Analysis of e-business models in real estate. Electronic Commerce Research, 14(1), 25-50.

Church, A. H., & Waclawski, J. (2017). Designing and using organizational surveys Routledge.

Constantinescu, M. (2011). How important is that footnote on page 3? Understanding the effect of autocorrelation on calculating expected shortfall. Journal of European Real Estate Research,

Daily, G. C., & Ellison, K. (2012). The new economy of nature: The quest to make conservation profitable Island Press.

De Stefano, V. (2015). The rise of the just-in-time workforce: On-demand work, crowd work, and labor protections in the gig economy. Comp.Lab.L & Poly J., 37, 471.

Deininger, K., Savastano, S., & Carletto, C. (2012). Land fragmentation, cropland abandonment, and land market operation in Albania. World Development, 40(10), 2108-2122.

Doorley, J., & Garcia, H. F. (2015). Reputation management: The key to successful public relations and corporate communication Routledge.

Duffy, R., St John, F. A., Büscher, B., & Brockington, D. (2016). Toward a new understanding of the links between poverty and illegal wildlife hunting. Conservation Biology, 30(1), 14-22.

Eidenmüller, H. (2017). Contracting for a European insolvency regime. European Business Organization Law Review, 18(2), 273-304.

Fairbairn, M. (2014). ‘Like gold with yield’: Evolving intersections between farmland and finance. The Journal of Peasant Studies, 41(5), 777-795.

Ford, D., & Håkansson, H. (2013). Competition in business networks. Industrial Marketing Management, 42(7), 1017-1024.

Funk, T. (2014). Advanced social media marketing: How to lead, launch and manage a successful social media program Apress.

Furman, J., & Orszag, P. (2018). 1. A firm-level perspective on the role of rents in the rise in inequality. Toward a just society (pp. 19-47) Columbia University Press.

Gibler, K. M., & Lindholm, A. (2012). A test of corporate real estate strategies and operating decisions in support of core business strategies. Journal of Property Research, 29(1), 25-48.

Glaeser, E., & Gyourko, J. (2018). The economic implications of housing supply. Journal of Economic Perspectives, 32(1), 3-30.

Groves, P., Kayyali, B., Knott, D., & Kuiken, S. V. (2016). The big data revolution in healthcare: Accelerating value and innovation.

Hauer, M. E., Fussell, E., Mueller, V., Burkett, M., Call, M., Abel, K., . . . Wrathall, D. (2020). Sea-level rise and human migration. Nature Reviews Earth & Environment, 1(1), 28-39.

Herath, S., & Maier, G. (2010). The hedonic price method in real estate and housing market research: A review of the literature.

Hofman, A., & Aalbers, M. B. (2019). A finance-and actual estate-driven regime in the united kingdom. Geoforum, 100, 89-100.

Hohnen, P. (2012). The future of sustainability reporting. EEDP Programme Paper.Chatham House, London,

Jahanshiri, E., Buyong, T., & Shariff, A. R. M. (2011). A review of property mass valuation models. Pertanika Journal of Science & Technology, 19(1), 23-30.

Jensen, O. M., Hansen, A. R., & Kragh, J. (2016). Market response to the public display of energy performance rating at property sales. Energy Policy, 93, 229-235.

Jukes, I., McCain, T., & Crockett, L. (2010). Understanding the digital generation: Teaching and learning in the new digital landscape Corwin Press.

Kirjalainen, O. (2014). Marketing communication and personal sales in timeshare and leisure property sales for Russian clientele in the south Karelia region.

Lisotta, R. (2011). In over our heads: The inefficiencies of the national flood insurance program and the institution of federal tax incentives. Loy.Mar.LJ, 10, 511.

Magdalena, S., Suhatman, R. (2020). The Effect of Government Expenditures, Domestic Invesment, Foreign Invesment to the Economic Growth of Primary Sector in Central Kalimantan. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). Volume 3, No 3, Page: 1692-1703.

McCord, J., McCord, M., McCluskey, W., Davis, P., McIlhatton, D., & Haran, M. (2014). Effect of public green space on residential property values in the Belfast metropolitan area. Journal of Financial Management of Property and Construction,

Mitra‐Kahn, B., Johnson, M., Man, B., & Meehan, L. (2016). Intellectual property government opens data: Australian business number links to all intellectual property data in Australia. Australian Economic Review, 49(1), 96-104.

Oakland, J. S. (2014). Total quality management and operational excellence: Text with cases Routledge.

Oktaviyani, R., & Munandar, A. (2017). Effect of solvency, sales growth, and institutional ownership on tax avoidance with profitability as moderating variables in Indonesian property and real estate companies. Bus Business Review, 8(3), 183-188.

Pierce, L., Snow, D. C., & McAfee, A. (2015). Cleaning house: The impact of information technology monitoring on employee theft and productivity. Management Science, 61(10), 2299-2319.

Pilepic, L., Šimunic, M., & Car, T. (2015). Online hotel's sales strategies with an emphasis on the web booking.

Priyono, A., Moin, A., & Putri, Vera Nur Aini Oktaviani. (2020). Identifying digital transformation paths in the business model of SMEs during the COVID-19 pandemic. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 104.

Restuccia, D., & Santaeulalia-Llopis, R. (2017). Land Misallocation and Productivity,

Robb, D. A., Rohde, F. H., & Green, P. F. (2016). Standard Business Reporting in Australia: Efficiency, effectiveness, or both? Accounting & Finance, 56(2), 509-544.

Romanenko, A., Druzhinin, A., & Alekseeva, N. (2019). I was evaluating the need for integrators on the example of digitalization of real estate business. Paper presented at the Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy, 1-6.

Ryan, D. (2016). Understanding digital marketing: Marketing strategies for engaging the digital generation Kogan Page Publishers.

Sayce, S., Sundberg, A., & Clements, B. (2010). Is sustainability reflected in commercial property prices: An analysis of the evidence base.

Shah, M. M., et al. (2020). The Development Impact of PT. Medco E & P Malaka on Economic Aspects in East Aceh Regency. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). Volume 3, No 1, Page: 276-286.

Song, W., & Pijanowski, B. C. (2014). The effects of china's cultivated land balance program on potential land productivity at a national scale. Applied Geography, 46, 158-170.

Tashanova, D., Sekerbay, A., Chen, D., Luo, Y., Zhao, S., & Zhang, T. (2020). Investment opportunities and strategies in an era of coronavirus pandemic. Available at SSRN 3567445,

Thaker, H. M. T., & Ariff, M. (2020). Supply-side drivers of residential price in Malaysia: A qualitative analysis from developers' perspectives. Property Management,

Tipu, S. A. A., & Arain, F. M. (2011). Managing success factors in entrepreneurial ventures: A behavioral approach. International Journal of Entrepreneurial Behavior & Research,

Torlak, G., Sevkli, M., Sanal, M., & Zaim, S. (2011). Analyzing business competition by using fuzzy TOPSIS method: An example of Turkish domestic airline industry. Expert Systems with Applications, 38(4), 3396-3406.

Van der Aalst, Wil MP. (2013). Business process management: A comprehensive survey. International Scholarly Research Notices, 2013

Van Fenema, P. C., & Keers, B. B. (2020). Rediscovering strategic content in ‘strong process’ research on business network innovation. Industrial Marketing Management, 91, 639-656.

Warsini, S., Mills, J., & Usher, K. (2014). Solastalgia: Living with the environmental damage caused by natural disasters. Prehospital and Disaster Medicine, 29(1), 87-90.

Wijaya, P. K., & Hermawan, A. (2018). E-marketing applications based on virtual reality using the social planning method on sales property. Tech-E, 1(2), 16-25.

World Bank Group. (2014). Doing business 2015: Going beyond efficiency: Comparing business regulations for domestic firms in 189 economies: A world bank group flagship report World Bank Publications.

Zhang, Y., & Wen, J. (2017). The IoT electric business model: Using blockchain technology for the internet of things. Peer-to-Peer Networking and Applications, 10(4), 983-994.

Zhu, B., Ni, F., Sun, Y., Zhu, X., Yin, H., Yao, Z., & Du, Y. (2018). Insight into carrageenans: Major review of sources, category, property, purification method, structure, and applications. Critical Reviews in Biotechnology, 38(8), 1261-1276.

DOI: https://doi.org/10.33258/birci.v4i4.3259

Article Metrics

Abstract view : 0 times
PDF - 0 times


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.