Spreading the Charm of 'Feelings of the Presidential Election' through TikTok Ahead of the Nahdlatul Ulama Congress
Abstract
The research was conducted by observing two candidates for general chairmanship of the Nahdlatul Ulama Executive Board (PBNU), each KH Said Aqil Siroj (Kiai Said) and Yahya Cholil Staquf or Gus Yahya in implementing political marketing strategies through TikTok social media. All observation data were collected from the beginning of the month, until December 20, 2021, ahead of the 34th Congress in Lampung Province. Observations were made using netnographic techniques, analyzed by qualitative research methods. The TikTok social media channel is part of changing people's behavior in the current digitalization era. This was also done to Kiai Said and Gus Yahya, two candidates for the general chairmanship of PBNU in democracy in the digital space. Spreading mutual charm, similar to the battle for the Presidential Election (Pilpres) in conveying messages to the public or netizens, including nahdliyin residents.
Keywords
Full Text:
PDFReferences
Annisa, S. (2019). Studi Netnografi Aksi Beat Plastic Polution Oleh Unitd Nations Environment di Instagram. Jurnal Aspikom Volume 3 Nomor 6, Januari 2019, 1109-1123.
Anugerah, D. (2011). Marketing Politik: Urgensi dan Posisinya dalam Komunikasi Politik. Marketing Politik: Urgensi dan Posisinya dalam Komunikasi Politik.
Bernama. (2021, Mei 18). Astroawani. Retrieved from astroawani.com: https://www.astroawani.com/berita-malaysia/bukan-sekadar-hiburan-tiktok-kini-jadi-medan-dakwah-298511
Castells, M. (2009). Communication Power. New York, United States: Oxford University Press Inc.
Castells, M. (2011). A Network Theory of Power. International Journal of Communication 5 (2011), 773–787.
Castells, M., & Cardoso, G. (2005). The Network Society: From Knowledge to Policy. Massachusetts, United States: Johns Hopkins Center for Transatlantic Relations, 2005.
Dennis. (2019). an Informed Public? The Author(s), Chapter 5.
Firmanzah. (2007). Peran Marketing dalam Dunia Politik. Jakarta: Yayasan Obor Indonesia.
Fuchs, C. (2014). Social Media a Critical Introduction. Social Media a Critical Introduction, 1.
Haenlein, M., & Kaplan, A. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 1.
Henneberg, S. C. (2008). An Epistemological Perspective on Research in. Journal of Political Marketing, 159.
Henneberg, S. C., & O’Shaughnessy, N. (2009). Political Relationship Marketing: some macro/micro thoughts. Journal of Marketing Management, 19.
Kozinets, V Robert. (2010). Netnography: Redefined (Vol. 2nd Edition). SAGE.
Larson, C. (2010). Persuasion. Reception and Responsibility. Twelfth Edition. Boston, USA: Publisher: Lyn Uhl.
Machfudz, T. (n.d.). Scribd. Retrieved from scribd.com: https://www.scribd.com/document/368228526/Tokoh-Pendiri-Nu
Mulyana, D. (2018). Metode Penelitian Kualitatif. Paradigma Baru Ilmu Komunikasi dan Ilmu Sosial Lainnya. (P. Latifah, Penyunt.) Bandung: PT Remaja Rosdakarya.
NU online. (n.d.). Retrieved from NU.or.id: https://nu.or.id/arsip
Pureklolon T, T. (2019). Demokrasi dan Politik. Menelisik Dinamika Kekuasaan, Sosial, Budaya dan Pancasila. Malang: Intrans Publishing.
Schwanholz, J., Graham, T., & Stoll, P. T. (2018). Managing Democracy in the Digital Age. Internet Regulation, Social Media Use, and Online Civic Engagement. Gewerbestrasse 11, 6330 Cham, Switzerland: Springer International Publishing AG 2018.
Semiawan, C. R. (2010). Metode Penelitian Kualitatif. Jenis, Karakteristik dan Keunggulannya. Jakarta: PT Gramedia Widiasarana Indoneia.
Shah, M. et al. (2020). The Development Impact of PT. Medco E & P Malaka on Economic Aspects in East Aceh Regency. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 276-286.
Stoll, P.-T., Graham, T., & Schwanholz, J. (2018). Managing Democracy in the Digital Age. Internet Regulation, Social Media Use, and Online Civic Engagement. Cham, Switzerland: Springer.
Straubhaar, J., & LaRose, R. (2004). Media Now: Understanding Media, Culture, and Technology (Fourth Edition Ed.). (E. Carlson, Penyunt.) Belmont, United States: Holly J Allen.
TikTok. (n.d.). Retrieved 2021, from TikTok.com: https://www.tiktok.com/search?q=muktamar%20pbnu&t=1640006497351
Widiartanto, H. Y. (2017, Juli 21). Kompas.com. (R. K. Nistanto, Editor) Dipetik September 13, 2021, dari Kompas.com: https://tekno.kompas.com/read/2017/07/21/05583557/siapa-marshall-mcluhan-yang-jadi-google-doodle-hari-ini-
Wikipedia. (n.d.). Retrieved from wikipedia.org: https://id.wikipedia.org/wiki/Nahdlatul_Ulama
Williams, C., & Newman, B. (2018). Social Media, Political Marketing and the 2016 U.S. Election. London and New York: Routledge.
Asmuni, et al. (2020). Implementation of the principle of sale and purchase transactions through MLM in Brand Branch (BC) PT. Herba Penawar Alwahida Indonesia (HPAI) Tanjungbalai. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 3, No. 4, Page: 3376-3385
Marlizar, et al. (2020). The Role of Market Orientation and Creativity in Affecting the Marketing Performance of Market Traders in Aceh Market Banda Aceh City. Budapest International Research and Critics Institute-Journal (BIRCI-Journal).P. 1114-1127
Romdonny, J., Rosmadi, M. L. N. (2019). Factors Affecting Customer Loyalty in Products. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 2, No 1, Page: 337-343
Evelina, L. W. (2018, September 24). Binus.ac.id. Dipetik September 18, 2018, dari https://communication.binus.ac.id/2018/09/24/etnografi-komunikasi-dan-netnografi/
Hasfi, N. (2019, April). Komunikasi Politik Di Era Digital. Politika, Jurnal Ilmu Politik, Vol.10, No.1, 4.
Irwansyah. (2021, February 27). Media Indonesia. Retrieved from https://mediaindonesia.com/: https://mediaindonesia.com/opini/387394/tiktok-instrumen-media-sosial-baru-dalam-politik
Winona, A. (2021, April 14). Idxchannel. Retrieved from www.idxchannel.com: https://www.idxchannel.com/inspirator/pemilik-jadi-orang-terkaya-ini-perjalanan-tiktok-hingga-trending#:~:text=Dilansir%20berbagai%20sumber%2C%20Rabu%20 (14,di%20seluruh%20dunia%20sampai%202018.
Ishak, M. (2021, June 9). Smesco. Retrieved from smesco.go.id: https://smesco.go.id/berita/program-maju-bareng-tiktok
TikTok. (2021, December 19). Retrieved from nu_online: https://www.tiktok.com/@nu_online/video/7043375941069851931?is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=7021187961651774977
TikTok. (2021, December 20). Retrieved from nu_online: https://www.tiktok.com/@nu_online?
DOI: https://doi.org/10.33258/birci.v5i1.3711
Article Metrics
Abstract view : 81 timesPDF - 37 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.