_.gif)
_.gif)
The Effect of Price and Service Quality on Consumer Satisfaction on Harapan Jaya Automotive and Car Wash District Tana Toraja
Abstract
This research aims to determine how big the influence of price and service quality on the level of satisfaction felt by consumers who use the services of Harapan Jaya Automotive And Car Wash Tana Toraja. The type of research used is descriptive quantitative research, namely the process of collecting data through questionnaires. For data collection methods using field research and library research, while for data collection procedures using a questionnaire (with a Likert scale), observation, interviews, and documentation. In determining the sample using the Slovin formula with a population average of 800 people and obtained a sample of 89 people.coefficientof and.correlationconsumer satisfaction (Y).
Keywords
Full Text:
PDFReferences
Akdon, Riduwan, (2011). Rumus dan data dalam Aplikasi Statistika. Bandung: Alfabeta
Arikunto, Suharsimi, (2011). Prosedur penelitian: Suatu Pendekatan Praktik. Edisi Revisi VII, Jakarta: PT. Rineka Cipta
Bukhari, Alma. (2011). Manajemen Pemasaran & Pemasaran Jasa. Bandung: CV. Alfabeta
Bukhari, Alma. (2013). Manajemen Pemasaran dan Pemasaran Jasa. Alfabeta, Bandung
Cahyani, Febby Gita, (2016), Pengaruh Kualitas Produk, kualitas pelayanan dan Harga terhadap Kepuasan Konsumen, STIESIA Surabaya. Jurnal Ilmu dan
Riset Manajemen: Volume 5, nomor 3 http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/527 diakses tanggal 22 April 2021, pukul 20:11, Makale.
Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program SPSS, Semarang: Badan Penerbit Universitas Diponegoro.
Handoko, Bagus, (2016). Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen di Titipan Kilat JNE Medan, Prodi Manajemen, STIE, Medan. Jurnal Ilmiah Manajemen Dan Bisnis: Volume 17, Nomor 01 http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/813 diakses tanggal 21 April 2021, pukul 19:23, Makale
Kotler, Philip dan Gary Amstrong. (2012). Marketing Management 13. New Jersey: Person Prentice Hall, Inc.
Kotler, Philip dan Gary Amstrong. (2012). Principles of Marketing, Global Edition, 14 Edition, Pearson Education.
Kusumadewi, R. (2019). The Role of Marketing and Individual Environment Association in Elevating the Customer Value. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 2 (4): 451-460.
Limakrisna, Nandan, and Susilo, Silhelmus Hary. (2012). Manajemen Pemasaran, Edisi Pertama. Jakarta: Mitra Media
M Mursid. (2014). Manajemen Pemasaran. Jakarta: Bumi Aksara Mowen, JC 2011. Perilaku Konsumen. Ahli bahasa. Dwi Kartini Yahya. Erlangga: Jakarta
Nur, Rifqi, (2016). Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Shine Profesional Car Wash di Makassar, FE Universitas Negeri Makassar. (Skripsi) http://eprints.unm.ac.id/4287/1/NUR%20RIFQI%20%281293140008%29.pdf diakses tanggal 22 April 2021, pukul 18:06, Makale.
Nusjirwan, Regen, R., and Nardo, R. (2020). The Role of Service Quality and Trust in Building Customer Satisfaction and Loyalty. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 3 (4): 4059-4069.
Romdonny, J., and Rosmadi, M.L.N. (2019). Factors Affecting Customer Loyalty in Products. Budapest International Research and Critics Institute-Journal (BIRCI-Journal Vol 2 (1): 337-343.
Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Bandung: Alfabeta.
Sugiyono. (2014).Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Bandung: Alfabeta.
Sugiyono. (2016). Statistika Untuk Penelitian Cetakan ke-27, Bandung: Alfabeta.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Bandung: Alfabeta.
Sunyoto, Danang. (2012). Dasar- Dasar Manajemen Pemasaran, Edisi Pertama. Yogyakarta.
Swastha, Basu, and Irawan. (2010). Manajemen Pemasaran Modern, Yogyakarta: Liberty.
Tjiptono, Fandy & Gregoriuous Chandra, Service, Quality & Satisfaction, (Yogyakarta: Andi Offset, (2011)
Tjiptono, Fandy & Gregoriuous Chandra. (2012). Pemasaran Strategi Edisi 2. Yogyakarta: CV. Andi Offset (Penerbit Andi).
Tjiptono, Fandy & Gregoriuous Chandra. (2014). Pemasaran Jasa. Gramedia Cawang. Jakarta
Tjiptono, Fandy & Gregoriuous Chandra. (2016). Service, Quality dan Statisfaction. Andi Offset. Yogyakarta.
Wijaya, Tony, (2011). Manajemen Kualitas Jasa. PT Indeks Kembangan, Jakarta.
Zeithaml and Bitner, M. J. (2012) dan Gremler, DD Service Marketing – integrating customer focus across the firm (5th ed.) New York: McGraw-Hill.
Zeithaml dan Bitner, M. J. (2013). Service Marketing, Sixth Edition. Mc Graw Hill. America
DOI: https://doi.org/10.33258/birci.v5i1.4377
Article Metrics
Abstract view : 97 timesPDF - 46 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.