Implementation of the ANP (Analytic Network Process) Method for Determining Promotional Media at Professional STMIK Makassar

Abstract

A computerized system is needed to support all expected success, especially in managing data into information which is an important source in decision making because it can reduce uncertainty and facilitate decision making. STMIK Profesional Makassar requires marketing management to attract prospective students not only to sell educational services as they are but how to approach according to consumer desires and satisfaction and practice marketing continuously. The promotional media used are based on models that have been used previously, namely promotion through print media (newspapers, tabloids and brochures) and electronic/mobile media (radio, sms, and social media/internet). Improper implementation of promotions results in ineffective and inefficient time and costs and does not focus on certain media which are the main priority. To overcome the problem of selecting promotional media, an application (information system) is designed that can implement the proper selection of media used by using a method in decision making, namely the Analytic Network Process (ANP) method. Applications designed for companies are able to be more targeted in holding promotions so that the time and costs incurred can be more effective and efficient in their use.