Influence of Service Quality and Promotion on Consumer Purchase Interest in Indonesian Marketplace Shopee

Abstract

The rapid development of e-commerce in Indonesia has led to intense competition to attract consumers to either visit or make sales transactions. During this pandemic, many digital businesses are taking advantage of digital marketing. One of them is e-commerce, in which there are sales of various kinds of complete needs products so as to increase strict competitiveness by making the right strategies both in improving the quality of services such as providing fast responses to consumers and providing easy access for consumers to interact with sellers, provide low discount prices through certain events and promotions that are intensively carried out both through social media and through television media. Therefore, this study aims to determine the effect of service quality, price and promotion on consumer buying interest in the Shopee Indonesia marketplace. The sampling technique in this study used a questionnaire given to 100 Shopee user respondents in the Sukabumi Regency area.  This research is about the EFFECT OF SERVICE QUALITY, AND PROMOTION ON CONSUMER BUYING INTEREST IN MARKETPLACE SHOPEE INDONESIA (Study of Shopee Users in Sukabumi Regency). For more details, it can be seen in the following picture: 1. Quality of service affects buying interest in the shopee marketplace in the Sukabumi district 2. Marketing promotions can affect buying interest in the shopee marketplace 3. Service quality and promotions affect buying interest in the shopee marketplace .