The Influence of Digital Literature on Women's Entrepreneurship Behavior in MSMEs: The Study of English Hydroid Craft Surabaya

Karina Kusumadewi, Raya Sulistyowati

Abstract


This study at to understand the effect of digital literacy on women's entrepreneurial behavior in SMEs of water hyacinth craft in Surabaya. The population in this study is water hyacinth artisans who are female in Surabaya. According to the data of MSMEs in the city of Surabaya, there are 17 MSMEs for water hyacinth handicrafts. The number of research samples used by researchers is a minimum of 3 samples in each of the 17 female water hyacinth artisans in the city of Surabaya to meet the assumptions in the implementation of multiple regression analysis with a minimum of 30 respondents. The data for this study was obtained through a questionnaire. The data analysis technique used in this research is descriptive analysis, validity test, reliability test, analysis prerequisite test, and hypothesis testing. Based on the results of the data analysis that has been carried out in this study, it can be concluded that based on the results of the t-test, it can be seen that Digital Literacy has a significant favorable influence on Entrepreneurial Behavior in Water Hyacinth MSMEs in Surabaya. there is an effect of variable X on Y by 63.1%, and other factors influence the remaining 36.9%.


Keywords


digital literacy; entrepreneurial behavior; MSMEs

Full Text:

PDF

References


Aina, A. Q., Suwarsinah, H. K., & Burhanuddin, B. (2018). Faktor-Faktor Yang Mempengaruhi Perilaku Wirausaha Mompreneur (Studi Kasus : Komunitas Bunda Online). Forum Agribisnis, 8(1), 17–34. https://doi.org/10.29244/fagb.8.1.17-34

Ana, I. (2020). Pengukuran Literasi Digital Pada Peserta Pembelajaran Daring di Masa Pandemi COVID-19. Anuva, 4(2), 231–240. https://doi.org/10.14710/anuva.4.2.231-240

Anggresta, V., Maya, S., & Septariani, D. (2022). Pengaruh Literasi Digital Dan Mata Kuliah Kewirausahaan Terhadap Kesiapan Berwirausaha. Research and Development Journal Of Education, 8(1), 153–159.

Aulia, N. A., Hasan, M., Dinar, M., Ihsan, M., Ahmad, S., Supatminingsih, T., Ekonomi, P., Ekonomi, F., Bisnis, D., & Makassar, U. N. (2021). Bagaimana Literasi Kewirausahaan dan Literasi Digital Berpengaruh terhadap Keberlanjutan Usaha Pedagang Pakaian? Journal of Economic Education and Entrepreneurship Studies, 2(1), 2021. https://ojs.unm.ac.id/JE3S

Dewi, D. A. K., & Susanti, S. (2021). Pengaruh Literasi Digital, Locus of Control, dan Hasil Belajar Kewirausahaan terhadap Perilaku Berwirausaha Mahasiswa. Journal of Education, Humaniora and Social Sciences (JEHSS), 4(1), 422–432. https://doi.org/10.34007/jehss.v4i1.672

Kurnia, N., & Astuti, S. I. (2017). Peta Gerakan Literasi Digital Di Indonesia: Studi Tentang Pelaku, Ragam Kegiatan, Kelompok Sasaran Dan Mitra Yang Dilakukan Oleh Japelidi. Informasi, 47(2), 149. https://doi.org/10.21831/informasi.v47i2.16079

Nahdi, D. S., & Jatisunda, M. G. (2020). Analisis Literasi Digital Calon Guru Sd Dalam Pembelajaran Berbasis Virtual Classroom Di Masa Pandemi Covid-19. Jurnal Cakrawala Pendas, 6(2), 116–123. https://doi.org/10.31949/jcp.v6i2.2133

Ningrum, P. A., et al. (2020). The Potential of Poverty in the City of Palangka Raya: Study SMIs Affected Pandemic Covid 19. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 3, No 3, Page: 1626-1634

Prabawati, S. (2019). Pengaruh Efikasi Diri, Pendidikan Kewirausahaan, Literasi Keuangan, Dan Literasi Digital Terhadap Perilaku Berwirausaha Siswa Smk Negeri 10 Surabaya. Jurnal Pendidikan Akuntansi, 07(01), 64–76. https://doi.org/10.1190/segam2013-0137.1

Putri, D. Y., & Jayatri, F. (2021). Pengaruh Penguasaan Literasi Digital Serta Mata Kuliah Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa STKIP PGRI Lumajang. Jurnal Pendidikan Ekonomi UM Metro, 9(2), 1–7.

Saleh, A., Mujahiddin. (2020). Challenges and Opportunities for Community Empowerment Practices in Indonesia during the Covid-19 Pandemic through Strengthening the Role of Higher Education. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). Volume 3, No 2, Page: 1105-1113.

Salsabila, F. (2009). Pengaruh Literasi Ekonomi dan Literasi Digital terhadap Perilaku Berwirausaha Sektor Kuliner yang Terdaftar Pada Aplikasi Go Food di Pasar Segar Kota Makassar. Jurnal Manajemen dan. Kewirausahaan, 10(2), 93–104.

Sihombing, E. H., Nasib. (2020). The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 3, No. 4, Page: 2843-2850.

Sulardi, & Zulbaidah. (2020). Efektivitas Pemberian Pupuk Kandang Sapi Dan Poc Enceng Gondok Terhadap Pertumbuhan Dan Produksi Bawang Merah (Allium. Jurnal of Animal Science and Agronomy Panca Budi, 5(1), 1–6.

Sulistyowati, F., & Agustina, F. K. (2021). Literasi Digital Dalam Meningkatkan Kemampuan Wirausaha Online Pada Ibu-Ibu Kkpa (Komite Kesejahteraan Dan Perlindungan Anak) Dusun Jodog Desa Gilangharjo Pandak Kabupaten Bantul. SHARE: ‘SHaring - Action - REflection’, 7(2), 67–72. https://doi.org/10.9744/share.7.2.67-72

Sulistyowati, R. (2021). Does Impact of Entrepreneurial Literacy and Digital Literacy on a Businessmen Who Influences the Strategy to Maintain SME in The Pandemic Era? Technium social sciences journal, 18(April), 83–94.

Tahir, T., Ahmad, M. I. S., Nurjannah, N., Rijal, S., & Hasan, M. (2021). Perilaku berwirausaha umkm sektor kuliner dalam perspektif literasi digital. Proceeding Teknologi Pendidikan Seminar Daring Nasional 2021: Digital Generation For Digital Nation, 144–154. https://ojs.unm.ac.id/tekpend/issue/view/1409

Yohanes Rante. (2010). Pengaruh Budaya Etnis dan Perilaku Kewirausahaan Terhadap Kinerja Usaha Mikro Kecil Agribisnis di Provinsi Papua. Jurnal Manajemen dan Kewirausahaan, 12(2), pp.133-141. http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18171




DOI: https://doi.org/10.33258/birci.v5i2.5425

Article Metrics

Abstract view : 42 times
PDF - 14 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.