The Role of E-Commerce on Delivery Service Revenues During the Covid-19 Pandemic (Case Study J&T Express CP Antapani Tengah Bandung)

Mutiara Nur Hanifah Hanifah, Erin Tistianti, Gunardi Gunardi

Abstract


Since being hit by the COVID-19 pandemic, the Indonesian economy has undergone very significant changes. However, even though many economic industries are experiencing a decline, there are still industries that are able to survive and even grow bigger, one of which is the retail industry that utilizes sales through digital marketing. This study is intended to determine the effect of e-commerce (X) on the revenue of the J&T Express CP Antapani Tengah (Y) delivery service during the COVID-19 pandemic. In this study, we used secondary data sourced from the financial statements of J&T CP Antapani Tengah for the period December 2018 to December 2021 which were obtained during the observation period, and in making this research journal, the researcher used a qualitative research approach. To determine the effect of variable X on variable Y, the researcher used a simple linear regression analysis technique. The results of this study indicate that e-commerce has a positive and significant influence on the revenue of J&T Express CP Antapani Tengah delivery services by looking at the significance level of the SPSS output is 0.03 where the significance level used in this study is 0.05 so that the significance value 0.03 < 0.05.


Keywords


e-commerce; the COVID-19 pandemic; service income

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DOI: https://doi.org/10.33258/birci.v5i3.5997

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.