Effect of Entrepreneurship Orientation, Marketing Capability, Social Media Use on MSME Performance in Kelapa Gading

Luigi Susanto, Rodhiah Rodhiah

Abstract


The purpose of this study was to examine the entrepreneurial orientation, marketing capability, use of social media have an influence on the performance of Micro, Small and Medium Enterprises (SMEs) in Kelapa Gading. Sampling was done by non-probability sampling method. Data collection technique was using Purposive Sampling. Data collected by means of distributing online questionnaires through the Google Form application with a sample size of 100 respondents. The data analysis technique used the SEM method, and the data was processed using SmartPLS software. The results showed that entrepreneurial orientation had a positive and insignificant effect on the performance of Micro, Small and Medium Enterprises (SMEs) in Kelapa Gading, marketing capability had a positive and significant effect on the performance of Micro, Small and Medium Enterprises (SMEs) in Kelapa Gading, the use of social media had a positive and significant effect. on the performance of Micro, Small and Medium Enterprises (SMEs) in Kelapa Gading.


Keywords


entrepreneurial orientation; marketing capability; use of social media; performance of micro; small and medium enterprises (SMEs)

Full Text:

PDF

References


Akpan, I. J., Soopramanien, D., & Kwak, D.-H. (Austin). (2020). Cutting- edge technologies for small business and innovation in the era of COVID-19 global health pandemic. Journal of Small Business & Entrepreneurship, 1–11. doi:10.1080/08276331.2020.1799294.

Badan Pusat Statistik, 2018. bps.go.id.

Barker, P. (2008), “How social media is transforming employee communications at sun microsystems”, Global Business and Organizational Excellence, Vol. 27 No. 4, pp. 6-14.

Dirgiatmo, Y., Abdullah, Z. and Ali, R.H.R.M. (2019), “The role of entrepreneurial orientation in intervening the relationship between social media usage and performance enhancement of exporter SMEs in Indonesia”, International Journal of Trade and Global Markets, Vol. 12 No. 2, pp. 97-129.

Indonesian Ministry of Finance. (2019), Bunga Rampai Rekomendasi Kebijakan Forum Ekonom Kementerian Keuangan Tahun 2018, Badan Kebijakan Fiskal Kementerian Keuangan, Jakarta.

Kohtamaki, M., Hakala, H., Partanen, J., Parida, V. and Wincent, J. (2015), “The performance impact of industrial services and service orientation on manufacturing companies”, Journal of Service Theory and Practice, Vol. 25 No. 4, pp. 463-485.

Lumpkin G.T., Dess Gregory G. (1996), “Enriching the Entrepreneurial Orientation Construct-A Reply to "Entrepreneurial Orientation or Pioneer Advantage". The Academy of Management Review Vol. 21, No. 3 (Jul., 1996), pp. 605-607 (3 pages). Academy of

Ningrum, P. A., et al. (2020). The Potential of Poverty in the City of Palangka Raya: Study SMIs Affected Pandemic Covid 19. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 3, No 3, Page: 1626-1634

Pascal, V.J. and Shin, S. (2015), “The role of marketing capabilities and entrepreneurial orientation on SME performance”, Journal of International Marketing Strategy, Vol. 3 No. 1, pp. 37-54002E

Rodhiah, Hidayah Nur, and Mukmin Toto Mujio, (2021). “Sustainable Development Innovation: Increasing SME Competence in Resources Aspects”. Universitas Tarumanagara.

Rodhiah.R, Nawawi.T. (2020), “SWOT Analysis on the SMEs of Batik Products in Jambi City”, Advances in Economics, Business and Management Research, volume 145. Universitas Tarumanara.

Setyawati dan Abrilia, Harini. (2013) “Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Kinerja Ketidakpastian Lingkungan Sebagai Prediksi Variabel Moderasi”. Jurnal Fokus Bisnis, 12 (02).

Sigala, M. and Chalkiti, K. (2012), “Knowledge management and web 2.0: preliminary findings from the Greek tourism industry”, Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases, Ashgate Publishing, New York, NY.

Sihombing, E. H., Nasib. (2020). The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 3, No. 4, Page: 2843-2850.

Statistics Indonesia. (2019), Analisis Hasil SE2016 Lanjutan Potensi Peningkatan Kinerja Usaha Mikro Kecil, Badan Pusat Statistik, Jakarta.

Wang, D.-W., Li, F., Zhao, J., Ren, W., Chen, Z.-G., Tan, J., … Cheng, H.-M. (2009). Fabrication of Graphene/Polyaniline Composite Paper via In Situ Anodic Electropolymerization for High-Performance Flexible Electrode. ACS Nano, 3(7), 1745–1752. doi:10.1021/nn900297m.

World Health Organization. (2021), “Coronavirus disease (Covid-19) in Indonesia, situation report”, WHO, 3 March 2021.

Yanto, Juli, 2020. Pengaruh Orientasi Kewirausahaan Terhadap Kinerja UMKM di JABODETABEK dengan Individualisme Sebagai Variabel Moderasi. Jakarta: Universitas Tarumanagara.

Zahra, S. A. (2020). International entrepreneurship in the post Covid world. Journal of World Business, 101143. doi:10.1016/j.jwb.2020.101143.




DOI: https://doi.org/10.33258/birci.v5i3.6269

Article Metrics

Abstract view : 44 times
PDF - 28 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.