_.gif)
_.gif)
The Effect of Successful City Branding and MotoGP Tourism Events on Tourists' Decision to Revisit Mandalika
Abstract
Mandalika is one of the special economic zones (SEZ) and is one of the super priority tourism destinations, this makes development that empowers the potential of resources successful to create city branding and the implementation of MotoGp tourism events on March 2022 attracts tourists to visit mandalika again, This study is a quantitative study to assess the degree of influence of Variable city branding (X1) with Prеsеncе, Potеntiаl, Plаcе, Pulsе, Pеoplе, Prеrеquisitе Indicators and MotoGP tourism events (X2) with indicators аttrаction, аccеsibility, dаn аmеnitiеs. on the decision to revisit (Y) with indicators of Destination Perception, Suitability of Desire, and Information &Promotion with the method of multiple linear regression analysis through the distribution of questionnaires to 100 respondents, the results of this study are known that city branding and MotoGP tourism events have a significant influence on the decision of tourists to visit Mandalika again.
Keywords
Full Text:
PDFReferences
Allen, J., Harris, R., Jago, L., Tantrai, A., Jonson, P., & D'Arcy, E. (2019). Festival and special event management. John Wiley & Sons.
Chaerani, R. Y. (2011). The Effect of City Branding on City Image (Solo City Imaging Study:'The Spirit of Java'). JRK, 2(4).
Duwi, Y. H. (2017). The Influence of City Branding, City Image and Reference Group on the Decision to Visit Tourists in Batu City (Doctoral dissertation, Universitas Brawijaya).
Fasa, F. K. (2018). The Effect Of Special Events On The Decision To Visit At Trans Studio Bandung: a survey of pics from schools, especially elementary, junior high, high school / vocational schools that participated in special events at trans studio bandung (Doctoral dissertation, Universitas Pendidikan Indonesia).
Ismail, F. F., & Iriani, S. S. (2021). The Effect of Tourism Events and Physical Evidence on Visiting Decisions. Journal of Management Science, 9(3).
Kurniawan, R. (2016). Regression analysis. Prenada Media.
Pakarti, S., Kusumawati, A., & Mawardi, M. K. (2017). The influence of city branding and tourism events on visiting decisions and their impact on the interest in visiting Banyuwangi Regency (Doctoral dissertation, Brawijaya University).
Pradini, G. (2017). The Effect of Tourism Destination Parts, Service Quality On Destination Loyalty Through Tourist Satisfaction In Ragunan Wildlife Park. EXECUTIVE JOURNAL, 14(1).
Pradini, G., & Pratami, F. (2022). The Impact of Brand Image, Service Quality and Product Quality on Customer Loyalty at Oma Kopi Depok. Syntax Literate; Indonesian Scientific Journal, 7(3), 2745-2759.
Pradini, G., Eni, A., & Digdowiseiso, K. (2022). The Influence of Digital Marketing and Promotion on Visiting Interest in Shangri-La Hotel Jakarta. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 5(2), 12394-12409.
Saputri, A. F. (2017). The influence of city branding on the city image and the decision to visit Batu Tourism City (Survey on tourists visiting Batu Tourism City) (Doctoral dissertation, Universitas Brawijaya).
Simanjuntak, D. F. (2018). The influence of tourism events on visiting decisions (Survey on domestic tourists visiting tourism events in Banyuwangi regency) (Doctoral dissertation, Universitas Brawijaya).
Sugiyono, D. (2013). Educational research methods quantitative, qualitative and R&D approaches.
Taqwa, Z. K. (2016). The Influence of City Branding on the Decision to Visit Back to Tourist Attractions (Comparative Study on Tourist Attractions in Malang City and in Batu City). Feb Student Scientific Journal, 4(2).
DOI: https://doi.org/10.33258/birci.v5i3.6280
Article Metrics
Abstract view : 110 timesPDF - 50 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.