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Analysis of the Utilization of Social Media (Facebook) In the Political Communication Strategy of the Nation's Awakening Party in the 2019 Legislative Election in Labuhan Batu Utara District
Abstract
This study aims to describe the use, strategies, and barriers to political communication carried out by the National Awakening Party in the 2019 legislative elections in North Labuhanbatu Regency through social media (facebook). The method used in this research is descriptive qualitative with data collection techniques through in-depth interviews and documentation studies that produce data in the form of writing, oral, and pictures of the observed behavior of objects. Based on the data that has been collected, the results of this study indicate that the National Awakening Party in North Labuhanbatu Regency utilizes social media (facebook) to support its political communication strategy by conveying informative and educative political messages repeatedly but less persuasive. being ruled out is more likely only for imaging and creating political branding. As for the obstacles that cause the contents of the message to not be carried out in a persuasive manner, the Perspectives and Motives of the National Awakening Party use social media as a means of political communication. Therefore, the political communication strategy of the National Awakening Party through social media (facebook) in North Labuhanbatu in the 2019 legislative election can be concluded using one traffic communication.
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DOI: https://doi.org/10.33258/birci.v5i3.6394
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