The Strategy of Developing Weekly Markets into Daily Markets for Archipelago Region as an Effort to Increase Revenue (SWOT Analysis Approach)

Rosida P. Adam, Rustam Abd. Rauf, Suardi Suardi, Husnah Husnah, Suci Rohmawati

Abstract


This study aims to formulate a strategy for developing the weekly market into a daily market for the archipelago as an effort to increase income. This research method uses a descriptive qualitative research design. Then a SWOT analysis also needs to be carried out to map the strengths, weaknesses, opportunities, and threats. This research was conducted in the Kulingkari, Lebiti, Ketupat, and Kabalutan. Based on the results of the SWOT analysis identification, only Kulingkinari Market and Kabalutan Market are eligible to be developed into daily markets. Then the results of the formulation of the strategy for developing the weekly market into a daily market for the archipelago include: (1) optimizing market development by utilizing the potential and amount of the available Village Budget, (2) providing more adequate land transportation access, (3) increasing market promotion, (4) procurement of waste management systems and provide education to traders and buyers regarding waste management systems, (5) procurement of weather and disaster warning information systems, (6) improve cellular communication network facilities around the Kulingkari market, (7) partnerships between village governments, market managers, traders, and banks or cooperatives, (8) improving the quality of adequate market physical facilities and infrastructure to support market activities.


Keywords


market development strategy; weekly market; daily market; traditional market; island territory market

Full Text:

PDF

References


Aliyah, I., Setioko, B., & Pradoto, W. (2017). Spatial Variety and Distribution of Traditional Markets in Surakarta as Potential Factors in Improving Spatial-Based Management. Geoplanning: Journal of Geomatics and Planning, 4(1), 63. https://doi.org/10.14710/geoplanning.4.1.63-74

Bara, A., et.al. (2021). The Effectiveness of Advertising Marketing in Print Media during the Covid 19 Pandemic in the Mandailing Natal Region. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4 (1): 879-886.

Handayani, W., Iryanti, E., Safeyah, M., & Hardjanti, S. (2019). Improving traditional market sustainability in the industrial 4.0 era through impulsive buying strategy: A case in East Java, Indonesia. International Journal of Supply Chain Management, 8(3), 1045–1056.

Indonesia, kementrian P. R. (2021). PERMENDAG NOMOR 21 TAHUN 2021.pdf (pp. 9–10). pp. 9–10.

INDONESIA, P. M. P. R. (2013). Peraturan Menteri Perdagangan Nomor 70/M-DAG/PER/12/2013 Tentang Pedoman Penataan dan Pembinaan Pasar Tradisional, Pusat Perbelanjaan dan Toko Modern.

Iswati, S., Astuty, P., & Yolanda, Y. (2022). The Influence of Traditional Markets and Modern Markets Growth on the Performance of the Retail Business Sector. 2–6. https://doi.org/10.4108/eai.30-10-2021.2315824

Merlinda, S., & Widjaja, S. U. M. (2020). Revitalization Strategy of Traditional Markets: A Case Study in Malang. 124, 414–421. https://doi.org/10.2991/aebmr.k.200305.098

Ningrum, P.A., Hukom, A., and Adiwijaya, S. (2020). The Potential of Poverty in the City of Palangka Raya: Study SMIs Affected Pandemic Covid 19. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 3 (3): 1626-1634.

Putra, R. D. D., & Rudito, B. (2015). Planning community development program of Limbangan traditional market revitalization with social mapping. Procedia-Social and Behavioral Sciences, 169, 143–150.

Putra, R. N., Dwi Ari, I. R., & Meidiana, C. (2022). The Development of Oro-Oro Dowo Traditional Market Logistics in the New Normal Era with Joint Delivery Approach. Eduvest - Journal of Universal Studies, 2(2), 280–285. https://doi.org/10.36418/edv.v2i2.365

Rofiah, C., & Khuzaini, K. (2022). Realist Ethnographic Approach: Strategy To Maintain the Sustainability of Traditional Market Culture Based on the …. International Conference of Business and Social …, 19–32.

Sentanu, I. G., Wijayanto, A., Firmansyah, F., Mahadiansar, M., & Zeho, F. (2021). Local Government Strategy in Fostering Traditional Market Competitiveness through Revitalization (A Study at Pemalang Traditional Market). https://doi.org/10.4108/eai.21-10-2020.2311906

Shody, A., Noerwasito, V. T., & Setijanti, P. (2019). Evaluation of Revitalization Strategy: A Case Study of Barukoto Traditional Market in Bengkulu, Indonesia. International Journal of Engineering Research and Advanced Technology, 05(02), 20–37. https://doi.org/10.31695/ijerat.2019.3378

Sihombing, E.H., and Nasib. (2020). The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 3 (4): 2843-2850.

Suharyanto, A., Kadir, A., Kusmanto, H., Isnaini, & Lubis, A. A. (2020). Medan city government regulation in managing traditional markets and modern stores. Proceedings of the International Conference on Industrial Engineering and Operations Management, (August).

Sukresno, H., Hakim, A., & Afandhi, A. (2019). Evaluation of Solid Waste Management Regulation in Minulyo Traditional Market, Pacitan Regency, Indonesia. International Journal of Civil Engineering and Technology (IJCIET), 10(5), 806–814.

Susanti, F., Jaswita, D. I., Novianti, I., Fauziah, G., & Pamulang, U. (2021). Improvement and Rejuvenation of Traditional Markets Based on SWOT Analysis in the City of South Tangerang. 584(Icorsh 2020), 49–54.

Utari, R., Soesilo, T. E. B., & Agustina, H. (2021). Traditional market sustainability in the perspective of market managers: A study at the Slipi Market Jakarta. IOP Conference Series: Earth and Environmental Science, 716(1). https://doi.org/10.1088/1755-1315/716/1/012119

Yasa, I. M. P. (2019). The Influence of Socialization and Economic Potential on Productivity and Income of Village Owned Entreprises in Seririt District I Made Putra Yasa, Ida Bagus Putu Purbadharmaja2. 24(1), 42–51. https://doi.org/10.9790/0837-2401074251




DOI: https://doi.org/10.33258/birci.v5i3.6650

Article Metrics

Abstract view : 42 times
PDF - 15 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.