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Building Participation in Sustainable Mice Event Based on Social Identity in Medan City
Abstract
The city of Medan has been designated by the government as a MICE destination in Indonesia. MICE events (Meetings, Incentives, Conventions and Exhibitions/Events) are important activities in the development of the tourism industry. MICE activities use many facilities in the tourism industry, such as transportation, accommodation, various attractions and entertainment including souvenirs. Organizing a MICE event in a destination has a multiplier effect not only in the economic field but also in the social and environmental fields. Therefore Sustainable MICE events have become a global trend that aims to maintain the sustainability of quality economic, social and environmental life. The implementation of Sustainable MICE events will provide a positive value for a destination to be selected by a world association as a preferred destination. Several studies have been conducted to obtain mechanisms underlying a sustainable MICE industry. This study aims to examine 1) the effect of social identity in the implementation of sustainable MICE events, 2) the effect of social identity on the desire to participate, 3) the effect of the implementation of sustainable MICE events on the desire to participate and 4) the effect of social identity through the implementation of sustainable MICE events on the desire to participate. The population and samples were taken from the community in the IVENDO association which is an association of MICE event organizers, 94 participants who had been event organizers in the city of Medan. The sampling technique uses a non-probability sample using a saturated sample. Data collection was carried out using a questionnaire. Data analysis technique uses PLS Smart 3.0. The results of the study show that social identity variables have a positive and significant effect on sustainable MICE events. The social identity variable has a positive and significant effect on the desire to participate. The implementation variable of sustainable MICE events influences the desire to participate. Social identity variables through sustainable MICE events have a positive and significant effect on the desire to excel.
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Lisa kurniawati Ardijanto, Pengembangan Sustainable Tourism Management di Keresidenan Bojonegoro, Jurnal Ilmiah Mahasiswa Universias Surabaya, Vol. 7, N0.1, 2018, 3131-3150.
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Lim, W.M. Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing. J. Bus. Res. 2017,78, 69–80. [CrossRef]
Muhdar, Jamaludin, & Irwansyah. (2014). Partisipasi Masyarakat Dalam Program Corporate Social Responsibility PT. Arutmin Nort Pulau Laut Coral Terminal Kotabaru (Studi tentang Program Koperasi Serba Usaha Madani Kotabaru). Jurnal Bisnis Dan Pembangunan, 1 No 1, 22–28.
Nurbaiti S.R. & Bambang, A.N, Faktor – Faktor yang Mempengaruhi Partisipasi Masyarakat dalam Pelaksanaan Program Corporate Social Responsibility (CSR); Proceeding Biology Education Conference, Vol. 14 (1): 224-228, Oktober 2017
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Nawarathna. A.M.D.B; Arachchi.R.S.S.W., A Study on Sustainable Event Management Practices in Sri Lanka Event Managers’ Perspective; Tourism and Sustainable Development Review Journal (TSDR); Vol. 2 (1), 2021, 49-64
Presbury, Rayka, and Deborah Edwards. 2005. “Incorporating Sustainability In Meetings And Event Management Education”. International Journal of Event Management Research. Volume 1, Number 1: 30 – 45. (www.ijemr.org, diakses pada tanggal 18 Agustus 2013).
Seebaluck, Vanessa; Perunjodi Naidoo, and Prabha Ramseook – Munhurrun. 2013. “Meetings, Incentives, Conferences and Exhibitions as a Tourism evelopment Strategy in Mauritius”. Jurnal. (http://www.theibfr.com, diakses pada tanggal 19 Agustus 2013).
Sukoco, B.M., dan Setiawan, A.M. 2013. Pengaruh Sense of Community terhadap Berbagi Pengetahuan pada Komunitas Nikon: Efek Moderasi Individualisme Anggota. Proceedings Seminar Nasional Forum Manajemen Indonesia (FMI) 5, Pontianak, 23-24 Oktober 2013.
Sukoco, B.M., dan Wu, W-Y. 2010. The personal and sosial motivation of customers’participation in brand community. African Journal of Business Management 4/5, 614-622.
Sukoco, B.M., Wu, W-Y., dan Loh, A.L.C. 2011. The Effect of Member Identification across Cultures inside a Brand Community. Proceedings of Academy of International Business (AIB) Conference, Nagoya, Jepang; 24-28 Juni 2011
Sukoco, B.M., Pengaruh identitas sosial dan Co-creation terhadap niat berprilaku anggota komunitas online VW: Efek moderasi nostalgia, Jurnal Manajemen Teori dan Terapan tahu 6, No. 2, Agustus 2013
Tajfel, H. 1978. Sosial categorization, sosial identity, and sosial comparison. In H.
Tajfel (Ed.).Differentiation between sosial groups: Studies in the sosial psychology of intergroup relations (pp. 61-67). London: Academic Press.
Tajfel, H.; Turner, J. An Integrative Theory of Inter-Group Conflict. In The Social Psychology of Inter-Group Relations; Williams, J.A., Worchel, S., Eds.; rooks/Cole
DOI: https://doi.org/10.33258/birci.v6i1.7415
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