Green Place Implementation on Raja Kacang Hijau Home Industry in Tebing Tinggi City

Daniel Collyn, Rika Surianto Zalukhu, Rapat Piter Sony Hutauruk, Murbanto Sinaga

Abstract


This study aims to analyze the green place implementation on Raja Kacang Hijau home industry. This research is a qualitative descriptive study. The type of data used is primary data. The data were obtained through field observations and interviews conducted with the business owner of Raja Kacang Hijau. Data analysis techniques include data reduction, data presentation and drawing conclusions. In this study, a gap analysis will also be carried out to see the suitability of green place implementation in Raja Kacang Hijau. The results of the analysis show that the green place concept has been applied to the business of Raja Kacang Hijau. The implementation has not been maximized so that improvements are needed in the future. Business owners have a high awareness of the importance of preserving the environment and providing quality products, namely green products for consumers. Raja Kacang Hijau already has green marketing SOPs, in this case green places, implemented according to SOPs, but not consistent and incomplete documentation. This shows that Raja Kacang Hijau implements sales, marketing and distribution of products that prioritize environmental elements (green distribution) and energy saving (green store).

 

 


Keywords


green marketing; green place; gap analisys

Full Text:

PDF

References


Al-Bakri, T. Y., & Al-Nouri, A. N. (2007). Green Marketing. ALYazuri Scientific for Publishing and Distribution.

Amrizal, D., Yusriati, and Lubis, H. (2018). The Role of General Election Commission (KPU) in Increasing Voters’ Participation in Langkat, Medan, Indonesia. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol I (2): 13-24.

Čekanavičius, L., Bazytė, R., & Dičmonaitė, A. (2014). Green Business: Challenges and Practices. Ekonomika, 93(1).

Dahlstrom, R. (2011). Green Marketing Management. Nelson Education.

Eneizan, B. M., Abd-Wahab, K., Zainon, M. S., & Obaid, T. F. (2016). Effects of Green Marketing Strategy on the Financial and Non-Financial Performance of Firms: A Conceptual Paper. Arabian Journal of Business and Management Review, 5(12), 14–27. https://doi.org/10.12816/0031457.

Genoveva, G., & Berliana, W. (2021). Pengaruh Green Marketing Mix terhadap Brand Image Produk Tupperware. Journal of Management and Business Review, 18(1), 60–76. https://doi.org/10.34149/jmbr.v18i1.218.

Grant, J. (2012). The Green Marketing Manifesto (J. Grant, Ed.). Wiley. https://doi.org/10.1002/9781119206255.

Hashem, T., & Al-Rifai, N. (2011). The influence of applying green marketing mix by chemical industries companies in three Arab States in West Asia on consumer’s mental image. International Journal of Business and Social Science, 2(3).

Hillary, R. (2000). Small and medium sized enterprises and the environment. Greenleaf Publishing Co.

Hoque, A., Mohiuddin, M., & Su, Z. (2018). Effects of industrial operations on socio-environmental and public health degradation: Evidence from a least developing country (LDC). Sustainability (Switzerland), 10(11). https://doi.org/10.3390/su10113948.

Izzani, T. (2021). Pengaruh Green Marketing dan Gaya Hidup Terhadap Keputusan Pembelian pada Produk Love Beauty Planet. Jurnal Inovatif Mahasiswa Manajemen, 1(2).

Kartono, G. G., & Warmika, G. I. K. (2018). Pengaruh Green Marketing terhadap Brand Loyalty yang Dimediasi oleh Brand Image. E-Jurnal Manajemen Unud, 7(12), 6473–6501. https://doi.org/10.24843/EJMUNUD.2018.v7.i12.p4

Kotler, P., & Keller, K. L. (2012). Manajemen Pemasaran. Erlangga.

Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers’ green product purchase decisions. Marketing Intelligence and Planning, 33(3), 330–347. https://doi.org/10.1108/MIP-03-2014-0068.

Kurniadin, A., Hufron, M., & Basalamah, M. R. (2021). Pengaruh Green Marketing dan Brand Image Terhadap Minat Beli Air Minum Dalam Kemasan Merek Aqua (Studi Kasus Pada Masyarakat Kota Bima). E –Jurnal Riset Manajemen, 10. www.fe.unisma.ac.id

Ottman, J. A. (2017). The New Rules of Green marketing. Routledge. https://doi.org/10.4324/9781351278683.

Putripeni, M. P., Suharyono, & Kusumawati, A. (2014). Pengaruh Green Marketing terhadap Citra Merek dan Keputusan Pembelian (Studi pada Konsumen the Body Shop Mall Olympic Garden Malang). JurnalAdministrasiBisnis (JAB)|Vol, 10(1).

Rahman, F., Siburian, P. S., & Noorlitaria, G. (2017). Pengaruh Green Marketing Mix terhadap Keputusan Pembelian Konsumen Produk Tupperware di Samarinda. FORUM EKONOMI, 19(1).

Redmond, J., & Walker, E. (2009). Environmental education in small business: The owner-manager’s perspective. Australian Journal of Environmental Education, 25, 117–128. https://doi.org/10.1017/s0814062600000458.

Sharma, S., & Vredenburg, H. (1998). Proactive Corporate Environmental Strategy and the Development of Competitively Valuable Capabilities. Strategic Management Journal, 19, 729–753.

Shil, P. (2012). Evolution and Future of Environmental Marketing. IRJC Asia Pacific Journal of Marketing & Management Review, 1(3). www.indianresearchjournals.com.

Siregar, H., and Nur, S.H. (2020). Community Acceptance of Children with Disabilities in Medan City. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 3 (4): 3831-3844.

Solvalier, I. (2010). Green marketing Strategies-Case Study About ICA Group AB [Master Thesis in Business Administration and Economics]. Karlstad University.

Sudjoko, C. (2019). Analisis Penerapan Green Marketing Mix pada CV. Madu Apiari Mutiara Kecamatan Cimanggis Depok. Universitas Islam Negeri Syarif Hidayatullah.

Syahbandi. (2012). Implementasi Green Marketing Melalui Pendekatan Marketing MIX, Demografi Dan Pengetahuan Terhadap Pilihan Konsumen (Studi the Body Shop Pontianak). Jurnal Ekonomi, Bisnis Dan Kewirausahaan, 3(1), 68–86.

Zaky, M. H., & Purnami, N. M. (2020). Green Marketing Mix Berpengaruh terhadap Keputusan Pembelian Produk Big Tree Farms Di Lotus Food Services. E-Jurnal Manajemen Universitas Udayana, 9(2), 678. https://doi.org/10.24843/ejmunud.2020.v09.i02.p14.




DOI: https://doi.org/10.33258/birci.v6i1.7417

Article Metrics

Abstract view : 7 times
PDF - 0 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.