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The Role of Brand Image, Trust and Service Quality in Increasing Customer Satisfaction at Trajekline Tour and Travel Jember
Abstract
The development of transportation services is increasing along with the public's need for tourism also increasing. This research aims to analyze and determine the role of brand image, trust and service quality on customer satisfaction at Trajekline Tour and Travel Jember. The population in this research are all customers of Trajekline Tour and Travel Jember who have used travel services. The sample was determined with 50 respondents with the condition that n ≥ 30 is a large sample and research can be carried out. The analytical tools used are description analysis, validity and reliability test analysis and research hypothesis test analysis. The results of this research are expected to show that brand image, trust and service quality can provide a significant increase in customer satisfaction at Trajekline Tour and Travel Jember.
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DOI: https://doi.org/10.33258/birci.v6i4.7800
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