Perception of the Buying Choice of Sanitary Towels among Female Students of Caleb University, Lagos

Omolara Akin-Odukoya, Joshua Kayode Okunade, Emme Akande, Chukwuemeka Serah

Abstract


This study examines the factors influencing the purchasing decisions of sanitary towels among female
students at Caleb University. The research aims to identify key determinants such as price, brand
preference, product quality, availability, and packaging that impact the students' choices. Data will be
gathered through surveys and interviews with a diverse group of female students from different academic
levels. The findings provide valuable insights into the consumer behavior of this demographic, helping to
tailor more effective marketing strategies for sanitary towel brands.The research explores the role of peer
influence, advertising, and personal experiences in shaping brand loyalty among the students. By
understanding these elements, the study seeks to offer recommendations to manufacturers and retailers on
how to improve product offerings and marketing tactics to better meet the needs of female students at
Caleb University. The results of this study will contribute to a broader understanding of consumer
preferences in the personal hygiene sector, particularly within the context of a young, educated female
population.


Keywords


Buying; Choice; Female; Perception and Sanitary towels

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DOI: https://doi.org/10.33258/birci.v7i4.7975

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