Micro Financial Sharia Non-bank Strategic Analysis: a Study at BMT Beringharjo, Yogyakarta

Marissa Grace Haque, Nurjaya Nurjaya, Azhar Affandi, Heri Erlangga, Denok Sunarsi

Abstract


Prior to the 1998 economic downfall, and in ten years after in 2008, BMT (Baitul Maal wa Tamwil) proofed the endurance to remain stable. From those external factors, strived the company very hard hard to sustain its business, as well as to formulate a better strategy to its competitive advantage. The research begins with the internal and external analysis, using a SWOT Analysis. The results shows its business strength and its market penetration, lies in its company’s human development. Through the IE Matrix, founds BMT Beringharjo competitive position in Quadrant or cell IV Matrix IE, with growth strategy through horizontal integration concentration. Based on its position of: (1) competition; (2) strength; (3) weakness; (4) opportunity; (5) threats. Enriched with strategy of: (1) market penetration; (2) market development; as well as (3) horizontal integration strategy to the creative innovation strategy is inevitable to remain exist and gain more success.


Keywords


BMT; strategic management; SWOT Matrix; IE Matrix; BCG four-step strategy

Full Text:

PDF

References


Alkhafaji, Abbass F. (2003). Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment. New York: Routledge.

Brewer, P.C., & Speh, T,W. (2000). Using Balance Scorecard to Measure Supply Chain Performance. Journal of Business Logistics, Vol. 21, Issue 1, pp. 75.

Courtney, Roger (2002). Strategic Management for Voluntary Nonprofit Organizations. Routledge studies in the management of voluntary and non-profit organizations. London: Psychology Press. p. 8.

David, F. R. (2006). trategic Management: Concept and Case. Atlanta: Prentice Hall.

Ferrel, OC; Ferrel, L; and Hirt, G. (2008). Business a Changing World. Boston: McGraw Hill.

Gürel, E .(2017). Swot Analysis: a Theoretical Review. Journal of International Social Research. 10(51): pp. 994-1006.

Kiechel, Walter. (2010). The Lords of Strategy. Messacutes: Harvard Business Press.

Kuncoro, M. (2006). Strategi Bagaimana Meraih Keunggulan Kompetitif. Jakarta: Erlangga.

Lakshmi, P., and S. Visalakshmi. (2013). Impact of Cooperatives in Financial Inclusion & Comprehensive Development. Journal of Finance and Economics 1.3 1 (3), pp 49-53.

Nag, R.; Hambrick, D. C.; Chen, M.-J. (2007). What is Strategic Management, Really? Inductive Derivation of a Consensus Definition of the field. Strategic Management Journal. Vol.28, No.9, p.935-955.

Orji, M. G., and Yakubu, G.N. (2020). Effective Stress Management and Employee Productivity in the Nigerian Public Institutions; A Study of National Galary of Arts, Abuja, Nigeria. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 1303-1315.

Pfeffer, Jeffrey. (2009). The External Control of Organizations: a Resource Dependence Perspective. Stanford: Stanford Business Books.

Rangkuti, F (2006). Analisis Swot Teknik Membedah Kasus Bisnis. Jakarta: Gramedia Pustaka Utama.

Rangkuti, F. (2009). Teknik Membedah Kasus Bisnis: Analisis SWOT. Jakarta: Gramedia.

Sherman, H., Rowley., D.J., and Armandi, B.R. (2007). Developing a Strategic Profile: the Pre‐planning Phase of Strategic Management. Business Strategy Series. Vol. 8 No. 3, pp. 162-171.

Siregar, F.H., (2020). Relationship Emotional Intelligence with Conflict Management in Employees of PT. Aspacindo Kedaton Motor. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 1251-1261.

Sitanggang, S. N., et al. (2020). Analysis ofthe Influence ofManagerial Ownership, Audit Quality and Audit Committee on Income Management (Study on Manufacturing Companies in the Consumer Goods Sector Listed on the Indonesia Stock Exchange 2014-2018). Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 2521-2533.

Triandharta, R., and Haque-Fawzi, M.G. (2019). Analisis Strategi Pemasaran Produk KPR iB dengan Akad Musyarakah Muttanaqishah (MMQ): Studi Pada PT Bank Frwrd. Tbk. Jurnal Ilmu Manajemen & Ekonomika, 11 (1), pp. 35-43.

Torlak, N.G and Sanal, M. (2007). David's Strategy Formulation Framework in Action: The Example of Turkish Airlines on Domestic Air Transportation. Istanbul Ticaret Üniversitesi Fen Bilimleri Dergisi Yıl: 6 Sayı:12 Güz 2007/2 s. 81-114.




DOI: https://doi.org/10.33258/birci.v4i2.1829

Article Metrics

Abstract view : 703 times
PDF - 395 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.