Changes in Attitudes of the Young Generation in Persuasive Communication "Berani Hijrah" Community

Suci Wulan Dari, Zainun Zainun, Hasrat Efendi Samosir

Abstract


This study aims to change attitudes of the Young Generation in Persuasive Communication "Berani Hijrah" Community. This research on the Persuasive Communication Strategy of the Dare to Hijrah Community in Enhancing the Hijrah Spirit of the Young Generation was conducted at the Nurul Iman Mosque, Limau Manis Village, Tanjung Morawa. The location was chosen because this mosque is a public gathering and is used as a place for regular recitations by this community. The research method used is qualitative research, the most important sampling procedure is how to determine key informants or social situations that are full of information according to the research focus. The selection of resource persons in naturalist qualitative aims to optimize the scope and information needed. Resource persons are selected in the context of the research, through selected cases according to the focus and data needed to be analyzed. Informants in this study came from several categories. The process of attracting the attention of the younger generation in persuasive communication of the Berani Hijrah Community is the first by determining the goals and targets to be addressed, after that it will consider how the psychology of the young generation is at the exact target, which is like following the times that are trending among young people, after it included it in the theme of the study so that it easily attracted the attention of the younger generation to attend. Second, by inviting famous clerics who are going viral, this will have a huge impact on the wider community because it will be very easy to bring in the masses if they bring in people who are more famous. Third, use media that is widely used by the younger generation.


Keywords


young generation attitude; persuasive communication; berani hijrah community

Full Text:

PDF

References


Abdurrahman, Oemi. Public Relations Fundamentals. Bandung: PT. Image of Aditya Bakti. 2001

Ahmad Abdul Azhim Muhammad, Hijrah Strategy: Principles and Science of God.

Annisa Novia Sari and Adi Bayu Mahadian, "Communication Behavior of Hijrah Actors, Phenomology Study of Hijrah Actors in the Shift of the Hijrah Youth Movement in Bandung City". LINMASA: Journal of Communication Studies, Vol 1 No.1, Pasundan University. 2018.

Applbaum, Ronald L. and Karl WE Anatol in Deddy Djamaluddin Malik and Yosal Iriantara. Persuasive Communication. Bandung: Youth Rosda Karya, 1994.

Arifin, Anwar. Communication Strategy, A Brief Introduction. Bandung: Armico. 1994.

Arifin. Psychology of Da'wah An Introduction to Studies. Jakarta: Earth Literacy, 1991.

Arnie, Muhammad. Organizational Communications Jakarta: Earth Literacy, 2009.

Baktiar, Wardi. Da'wah Science Research Methodology. Jakarta: Logos. 1997.

Baso, Andi. Founder of the Dare to Hijrah Community. Tanjung Morawa: tp,tt

Batubara, Maria Ulfa. (2019). Islamic Communication Pattern of Judges in Dealing Conflict of Muslim Families in the Religious Court Medan. Budapest International Research and Critics Institute (BIRCI-Journal).p.373-386

Brembeck, Wiston and William Howell. Persuasion: A means of Social Change, ed. Deddy Djamaluddin Malik and Yosal Iriantara. Bandung: PT. Youth Rosda Karya. 1994

Bungin, Burhan. Qualitative Research Data Analysis. Jakarta: PT. Raja Grafindo Persada, 2007.

Bungin. Qualitative Research. Jakarta: Prenada Media Group. 2010.

Cangara, Hafied. Introduction to Communication Studies, Cet. 6. Jakarta: King Grafindo Persada. 2005.

Cangara. Communication Planning and Strategy. Jakarta: Rajawali Press. 2017.

Center for Language Development and Development, Big Indonesian Dictionary. Jakarta: Ministry of Education and Culture of the Republic of Indonesia. 1998

Effendy, Communication Dynamics, Cet. 4, Bandung: Youth Rosdakarya. 2000.

Effendy, Onong Uchjana. Communication Science Theory and Practice. Bandung: PT. Rosdakarya Youth. 2011.

Geldard, Kathryn and David Geldard. Youth Counseling Proactive Approach for Young People Third Edition, Yogyakarta: Pustaka Pelajar. 2011.

Goodall Jr. Lloyd and Christhopper L. Waagen, Persuasive Presentations. Bandung: Primary Media Style. 1995.

Grace, Jalaluddin. Communication Psychology, Cet. 25. Bandung: PT. Rosydakarya Youth. 2007.

Grace, Jalaluddin. Modern Rhetoric Practical Approach. Bandung: Rosdakarya Youth, 1988.

Grace, Jalaluddin. Modern Rhetoric, Practical Approach. Bandung: Rosdakarya Youth, 2004.

Grace. Modern Rhetoric Practical Approach. Bandung: Rosdakarya Youth, 1988.

Irma, A., et al. (2020). Communication Management of Islamic Sharia Agency in Applying Women's Islamic Fashion in Banda Aceh. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 3, No 1, p. 576-587

Jamaluddin Kafie, Psychology of Da'wah. Surabaya: MoRA, 1993. Big Indonesian Language Dictionary Online.

Joseph. Educational Communication and Instructional Communication. Jakarta: Kencana, 2008.

Khalil, Thank you. Communication Research Methodology. Bandung: CitaPustaka Media. 2006.

Ministry of Religion of the Republic of Indonesia, the Qur'an and its translation. Jakarta: PT. Library Media Personnel. 2012.

Ministry of Religion of the Republic of Indonesia. The Qur'an and its Translation. Jakarta: PT. Insan Media Pustaka, 2012.

Moekijat. Communication Theory. Bandung: Forward Mandar. 1993.

Moleong, Lexy J. Qualitative Research Methodology, Revised Edition. Bandung: Youth Rosda Karya. 2007.

Muhadjir, Noeng. Qualitative Research Methodology. Jakarta: Gramedia. 1990.

Mulyana, Deddy. Communication Studies: An Introduction. Bandung: Rosdakarya Youth, 2005.

Mulyana, Dedy. Communication Science An Introduction. Bandung: Youth Roesdakarya. 2003.

Nasution. Research Methods (Scientific Research), Cet. 12. Jakarta: Literature Book. 2011.

Roudhonah. Communication Studies. Depok: Rajawali Press. 2019.

Rousydiy, Lathief. Rhetorica Fundamentals of Communication and Information. Medan: Rimbow, 1995.

Stewart L. Tubbs and Sylvia Moss, Human Communication, linguists Deddy Mulyana and Gembirasari. Bandung: Rosdakarya Youth. 2001.

Sumirat, Soleh et al. Persuasive Communication. Jakarta: UT. 1999.

Tatang. Communication Dynamics. Bandung: Faithful Library. 2016.

Omar, Bukhari. Islamic Education Science. Jakarta: Amzah, 2010.

Widjaja. Communication and Public Relations. Jakarta: Literacy Development. 1986.




DOI: https://doi.org/10.33258/birci.v4i3.2462

Article Metrics

Abstract view : 20 times
PDF - 12 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.