Benefits of E-Commerce in Marketing Creative Industrial Products

Jefry Romdonny

Abstract


This study aims to determine the benefits of e-commerce for creative economic actors, especially to market their products. The research method uses is qualitative with an analytical and explorative descriptive approach. From the research conducted, the results shows that the use of e-commerce has a positive impact on both producers and consumers. While the benefits for producers are that promotional costs can be reduced so that the selling price can be more competitive. However, the limited ability of human resources to utilize information technology and capital is a major obstacle for micro-entrepreneurs. The role of the regional government, especially the related institutions, is expected to be able to provide guidance and solutions for the development of the creative economy in the region.

Keywords


e-commerce; marketing; creative industries

Full Text:

PDF

References


M. Al-Amin and S. Maro'ah, "Geliat Usaha Mikro Ibu-Ibu Rumah Tangga Dari Keluarga Miskin Pembutan Abon Bandeng dan Kecap di Gunung Anyar Kota Surabaya," Aksiologiya: Jurnal Pengabdian Kepada Masyarakat, vol. 1, no. 2, pp. 126-134, 2017.

T. Broncekova and D. Bernatova, "Globalizacia a elektronicke podnikanie. E + M," Ekonomie A Management, vol. 3, pp. 105-112, 2005.

T.K. Sung, "E-commerce critical success factors: East vs. West," Technological Forecasting and Social Change, vol. 73, no. 9, pp. 1161-1177, 2006.

Supattana Sukrat and Borworn Papasratorn, "A Maturity Model For C2C Social Commerce Business Model," International Journal of Electronic Commerce Studies, vol. 9, no. 1, pp. 27-54, 2018.

Supattana Sukrat, Pruthikrai MahatananKoon, and Borworn Papasratorn, "The evolution of C2C social commerce models," in 11th International Conference of C2C Social Commerce Models, Porto Portugal, 2016.

S. Saroja, "Information technology – Key success factor in retail," Gian Jyoti Journal, vol. 2, no. 1, pp. 221-233, 2012.

Dwitya Aribawa, "E-commerce Strategic Business Environment Analysis in Indonesia," International Journal of Economics and Financial Issues, vol. 6, no. S6, pp. 130-134, 2016.

Christian Mbayo Kabango, Jacobsen Rune, and Andy Veitch, "Factors Influencing E-commerce Development: Implications for the Developing Countries," International Journal of Innovation and Economic Development, vol. 1, no. 1, pp. 59-66, 2915.

Zhiyuan Fang, "E-government in digital era: concept, practice, and development," International Journal of the Computer, the Internet and Management, vol. 10, no. 2, pp. 1-22, 2002.

P.T. Jaeger, "The endless wire: E-government as global phenomenon," Government Information Querterly, vol. 20, no. 4, pp. 323-331, 2003.

Lemuria Carter and France Belanger, "Citizen Adoption of Electronic Government Initiatives," in In the 37th Hawaii International Conference on System Sciences, Hawaii, 2004, pp. 57-63.

D. Hommerova and L. Kralova, "Analyza podpor marketingove činnosti využivanych firmami v Česke republice," E + M M Ekonomie a Management, vol. 12, no. 3, pp. 77-90, 2009.

M. Pilik, "Nove marketingove trendy jako přiležitost zvyšeni vlivu marketingu na dosaženi konkurenčnich vyhod," E + M Ekonomie a Management, vol. 2, pp. 107-119, 2008.

Svatosova Veronika, "The Use of Marketing Management Tools in E-commerce," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, vol. 63, no. 1, pp. 303-312, 2015.

S. Mohapatra, E-Commerce Strategy. New York, USA: Springer, 2013.

Kenneth B. Kahn, "Functional, multifunctional and cross-functional: Considerations for marketing management," Journal of Marketing Theory and Practice, vol. 17, no. 1, pp. 75-84, 2009.

Shu Pel Tsai, "Corporate marketing management and corporate-identity building," Marketing Intelligence & Planning, vol. 26, no. 6, pp. 621-633, 2008.

M.C. Cant, J.W. Strydom, C.J. Jooste, and P.J. du Plessis, Marketing Management, 5th ed. Cape Town, South Africa: Juta Academic, 2009.

Jim Hamill and Karl Gregory, "Internet Marketing in the Internationalization of UK SMEs," Journal of Marketing Management, vol. 13, no. 1-3, pp. 9-28, 1997.

Simpson Poon and Paula Swatman, "An Exploratory Study of Small Business Internet Commerce Issues," Information & Management, vol. 35, no. 1, pp. 9-18, 1999.




DOI: https://doi.org/10.33258/birci.v2i2.259

Article Metrics

Abstract view : 447 times
PDF - 211 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.