Effect of Factors Financial, Trust, Demography, and Lifestyle of Purchase Intention Property in Jabodetabek

Dewi Ratna Sari, Deny Rahardjo

Abstract


Several factors in determining the purchase of property products are the company's efforts to provide products that include several factors for its target consumers. Property products that are currently developing with various population segments from several property project developers can maximize strategies in property marketing. This study aims to determine the effect of financial, trust, demographic, and lifestyle factors on interest in buying a property. The main instrument of data collection is a questionnaire which is measured by a Likert scale. The number of respondents in this study were 108 Jabodetabek respondents. The analytical method used is Structural Equation Modeling (SEM). The results showed that the above factors boosted interest in buying a property product in Jabodetabek.


Keywords


Finance; trust; demographics; lifestyle; purchase decision; property

Full Text:

PDF

References


AG. Suyono, Sri Sukmawati and Pramono. 2012. Considerations in Buying Goods and Services Products. Jakarta: Intidayu Press.

Amri, S., & Prihandono, D. (2019). Influence lifestyle, consumer ethnocentrism, product quality on purchase decision through purchase intention. Management Analysis Journal, 8(1), 25-38.

Anindito, H. (2016). Factors Influencing People To Occupy Upper Middle Apartments in Surabaya (Doctoral dissertation, Sepuluh Nopember Institute of Technology).

Ansari, T. (2019). Reminding State Owned Enterprises (BUMN) Management Using the Principle of ’Business Judgment Rule’: A Preliminary Note. Budapest International Research and Critics Institute-Journal (BIRCI-Journal).

Ayub, PFP, Bisri, M., & Anwar, R. (2013). Variables Affecting Housing Selection Decisions (Case Study on Housing Areas in Malang City Area). PROKONS: Department of Civil Engineering, 7(1), 29-42.

Chinen, K., & Endo, H. (2012). Effects of attitude and background on personal financial ability: A student survey in the United States. International Journal of Management, 29(1), 33.

Ganguly, B., Dash, SB, & Cyr, D. (2009). Website characteristics, Trust and purchase intention in online stores:-An Empirical study in the Indian context. Journal of Information Science & Technology, 6(2).

Gibler, Karen; Nelson, Susan (2003). Consumer Behavior Applications to Real Estate Education. Journal of Real Estate Practice and Education, 6(1), 63–83.doi:10.1080/10835547.2003.12091585

Gefen, D., Karahanna, E., & Straub, DW (2003). Trust and TAM in online shopping: An integrated model. MIS quarterly, 51-90.

Hair, JF, Ringle, CM, & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.

Hoxha, V., & Zeqiraj, E. (2019). The impact of Generation Z in the intention to purchase real estate in Kosovo. Property Management.

Hsiao, Y.-J., Chen, J.-T., & Liao, C.-F. (2016). The Relationship between Financial Literacy and Retirement Planning. Journal of Management and Business Research, 33(2), 311–335. https://jom.management.org.tw/eng/search_detail.php?gid=684

Ichsan, R. et al. (2021). Determinant of Sharia Bank's Financial Performance during the Covid-19 Pandemic. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 298-309.

Iswantoro, C., & Anastasia, N. (2013). Hubungan Demografi, Anggota Keluarga dan Situasi dalam Pengambilan Keputusan Pendanaan Pembelian Rumah Tinggal Surabaya. Jurnal Finesta, 1(2), 124-129.

Kim, AJ (2010). The effects of perceived social media mar- keting activities on customer equity and purchase in- tention: focus on luxury fashion brands. Unpublished Master's Thesis, Yonsei University.

Kim, AJ and Ko, E. (2010). The impact of design character- istics on brand attitude and purchase intention: focus on luxury fashion brands. Journal of the Korean Society of Clothing and Textiles, 34(2), 252-265.

Kim, HJ and Lee, HZ (2009). The effect of the well-being of consumer value orientations, the perceived value and brand preference on purchase intention of the environ- ment-friendly cosmetic. Journal of Korean Society Clothing Industry, 15(1), 327-348.

Ko, E., Kim, KH, and Zhang, H. (2008). A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China. Journal of Global Academy of Marketing Science, 18(1), 157-177.

Lin, C., Hsiao, YJ, & Yeh, CY (2017). Financial literacy, financial advisors, and information sources on demand for life insurance. Pacific-Basin Finance Journal, 43, 218–237. https://doi.org/10.1016/J.PACFIN.2017.04.002

Lin, LY, & Lu, CY (2010). The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word‐of‐mouth. Tourism review.

Makanyeza, C., Svotwa, TD, & Jaiyeoba, O. (2021). The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics. Cogent Business & Management, 8(1), 1898301.

Meskaran, F., Ismail, Z., & Shanmugam, B. (2013). Online purchase intention: Effects of trust and security perception. Australian journal of basic and applied sciences, 7(6), 307-315.

Michael C. Thomsett, Jean Freestone Thomsett, Started In Real Estate Investing John Wilet and Sons Inc

Niu, G., Zhou, Y., & Gan, H. (2020). Financial literacy and retirement preparation in China. Pacific-Basin Finance Journal, 59, 101262.

Nora, L., & Minarti, NS (2017). THE Role Of Religiosity, Lifestyle, Attitude Asdeterminant Purchase Intention. IMC 2016 Proceedings, 1(1).

Nurdin, S., & Sulastri, A. (2018). Lifestyle, Perceived Value and Customer Value on Purchase Intention. Expansion: Journal of Economics, Finance, Banking, and Accounting, 10(2), 147-162.

Pavlou, PA (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International journal of electronic commerce, 7(3), 101-134.

Panji, R., & Evi. W (2020). Faktor-faktor yang Mempengaruhi Penggunaan Aplikasi eBranch BCA dengan Menggunakan Pendekatan Technology Acceptance Model (TAM) di Jabodetabek. Literacy of Binus Business Management Society, 20(1), 317-358.

Pebriani, WV, Sumarwan, U., & Simanjuntak, M. (2018). The effect of lifestyle, perception, satisfaction, and preference on the online repurchase intention. Independent Journal of Management & Production, 9(2), 545-561.

Ramadhani, VM (2018). Preferences Based on Generation Z's Lifestyle as a Future Market for Residential Properties (Doctoral dissertation, Sepuluh Nopember Institute of Technology)

Ricciardi, V., & Simon, HK (2000). What is behavioral finance?. Business, Education & Technology Journal, 2(2), 1-9.

Rio Sri, WS (2018). Conditions, driving factors, and marketing of the housing investment sector in the city of Semarang (Doctoral dissertation, Diponegoro University).

Sophiaan, FI, Kuntjoro Jakti, HU, Rachbini, DJ, Hoessein, B., & Hardjosoekarto, S. (1997). Industrial political economy and strategic trading system.

Susanto, SA, & Alifen, RS (2016). Factors Influencing Consumer Decisions In Buying Property In Middle-Rise Apartment Buildings In Surabaya. Journal of Civil Engineering Primary Dimensions, 5(2).

Ujang Sumarwan, Consumer Behavior (Ghalia Indonesia, Bogor, 2011), 178

Wang, H., Zhang, D., Guariglia, A., & Fan, GZ (2021). 'Growing out of the growing pain': Financial literacy and life insurance demand in China. Pacific-Basin Finance Journal, 66. https://doi.org/10.1016/J.PACFIN.2020.101459

Wicaksono, ED (2015). The Effect of Financial Literacy on Credit Card Payment Behavior on Employees in Surabaya. Finesta, 3(1), 85-90.




DOI: https://doi.org/10.33258/birci.v4i4.3204

Article Metrics

Abstract view : 125 times
PDF - 58 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.