Language Style of Beauty Product Advertising Slogan: Sociolinguistics Study

Zsazsa Gianti Suci, Susiyanti Rusyan

Abstract


The purposes of this research are to find out the types of language style and to identify the meaning of language style in the slogan of beauty product commercial advertising. The method used in this research is descriptive analyzes. The data is taken from the slogan. The results of this research found 4 types of language style namely formal style, informal style, and slang style. Based on data analysis, the types of advertising slogans found as many as 16 data for beauty brand names and their slogans. In detail the data in the advertisement. there are 5 data in the advertisement. The most dominant use of language style in the data is slang and informal style along with the meaning of the advertising slogan. The fourth concept of stylistic theory from sociolinguistic studies is interrelated because the four types greatly help the creator in explaining the meaning of the beauty brand advertising slogan, and make it easier to promote the advertisement.


Keywords


language style; beauty product; slogan; meaning; slang

Full Text:

PDF

References


Badiah 1994, the functions of language styles Source to

https://text-id.123dok.com/document/8ydk0nplq-the-language-styles-style.html

Christine Mallinson, 2015, Sociolinguistic

https://doi.org/10.1093/acrefore/9780199384655.013.22

Figures: Pragmatics Study. English Journal Literacy Utama. Widyatama University.

Holmes, 2013 , e-book ,"An Introduction to Sociolinguistics Fourth Edition"

https://ejurnal.bunghatta.ac.id/index.php/JFIB/article/view/1565

Kirszner and Mandell, in Ersan, 2003,”the level of language fashion”.

Language Style Definitions Source to https://www.yourdictionary.com/language style

McCrimmon, JM.1963. Writing with A Purpose from Source to Statement. NewYork: Houghton Mifflin Company

Palupi, Dyah Hasto & Teguh Sri Pambudi. 2006. Advertising that sells. Jakarta: Gramedia Pustaka Utama.

Simatupang, E. C., & Sidiq, A. J. 2019. Illocutionary Speech Acts on Tweets Posted by Public

Stevenson, A. (2010). Oxford Dictionary of English (Vol. III). Oxford University Press. doi:10.1093/acref/9780199571123.001.0001. ISBN 978-0199571123.

Suzanne Kemmer. Edwar Sapir’s, Language : An Introduction To The Study Of Speech Source tohttps://www.ruf.rice.edu/~kemmer/Found/sapiressay.html




DOI: https://doi.org/10.33258/birci.v5i2.5252

Article Metrics

Abstract view : 110 times
PDF - 59 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.