Effects of Product Quality, Service Quality, Price Perception, and Reputation on Purchase Intention: The Mediating and Moderating Roles of Trust in Shopee as an Online Shopping E-Commerce

Atika Ayu Listari, Arif Hartono

Abstract


The research entitled "Effects of Product Quality, Service Quality, Price Perception, and Reputation on Purchase Intention: The Mediating and Moderating Roles of Trust in Shopee as an Online Shopping E-Commerce" aims to examine and analyze the influence of the shopping experience based on product quality, service quality, price perception, reputation, and consumer confidence in purchase intentions on the Shopee application. The method used in this research is an online questionnaire via Google Form with a sampling technique of 220 respondents and using Structural Equation Modeling data analysis with the help of AMOS 23 software. Based on the data analysis carried out, it was concluded that product quality, service quality, price perception, reputation, and increased consumer confidence in E-Commerce has a positive influence on consumers' purchase intentions.


Keywords


product quality; service quality; price perception; reputation; trust in E-Commerce; purchase Intention; Shopee

Full Text:

PDF

References


Agustin, C. A., & Hellianto, G. R. (2020). Pengaruh Reputasi Terhadap Minat Beli Produk Skincare di Shopee. Business Economic, Communication, and Social Sciences (BECOSS) Journal, 2(1), 39–52. https://doi.org/10.21512/becossjournal.v2i1.6050

Aparicio, M., Costa, C. J., & Moises, R. (2021). Gamification and reputation: key determinants of e-commerce usage and repurchase intention. Heliyon, 7(3), e06383. https://doi.org/10.1016/j.heliyon.2021.e06383

Aprilianty, F., & Purwanegara, M. S. (2016). Using Electroencephalogram ( EEG ) to Understand The Effect of Price Perception on Consumer Preference. 9(1), 58–65.

Blut, M., Chowdhry, N., Mittal, V., & Brock, C. (2015). E-Service Quality : A Meta-Analytic Review. Journal of Retailing. https://doi.org/10.1016/j.jretai.2015.05.004

Chang, K.-C. (2013). The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators. International Journal of Innovation, Management and Technology, 5(4). https://doi.org/10.7763/ijimt.2014.v5.523

Dovaliene, A., Masiulyte, A., Piligrimiene, Z., (2015). The relations between customer engagement, perceived value and satisfaction: the case of mobile applications. Procedia-Social and Behavioral Sciences, 659-664. 213 (ICEM-2015).

Hulu, P., Ruswanti, E. (2018). Influence of Product Quality, Promotion, Brand Image, Consumer Trust Towards Purchase Intention. Esa Unggul, 13.

Hung, H., Cheng, Y., Chuang, S., Yu, A. P., & Lin, Y. (2021). Journal of Retailing and Consumer Services Consistent price endings increase consumers perceptions of cheapness. Journal of Retailing and Consumer Services, 61(May), 102590. https://doi.org/10.1016/j.jretconser.2021.102590

J, J. A. K., & Gotmare, P. R. (2021). Impact of Consumer Behavior Pertaining to Personalization of Price in an E-Commerce Context. 14(28), 107–123.

Jeon, H. G., Kim, C., Lee, J., & Lee, K. C. (2021). Understanding E-Commerce Consumers’ Repeat Purchase Intention: The Role of Trust Transfer and the Moderating Effect of Neuroticism. Frontiers in Psychology, 12(June), 1–14. https://doi.org/10.3389/fpsyg.2021.690039

Lim, S.L., Bentley, P.J., Kanakam, N., Ishikawa, F., Honiden, S., (2015). Investigating country differences in mobile app user behavior and challenges for software Engineering. IEEE Trans. Software Eng, 41 (1), 40-64.

Nursyirwan, V. I., & Ardaninggar, S. S. (2020). the Factor Analysis That Influence the Student Purchase Intention in Shopee E-Commerce. Eaj (Economics and Accounting Journal), 3(2), 118. https://doi.org/10.32493/eaj.v3i2.y2020.p118-129

Rafsandjani, R. F. (2018). Analyzing The Effect of Trust and Perceived Value on Purchase Intention. Management and Economics Journal, M-ISSN: 2598-9537, P-ISSN: 2599-3402.

Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality and customer satisfaction on customer behavior in online shopping. Heliyon, 5(10), e02690. https://doi.org/10.1016/j.heliyon.2019.e02690

Sekaran, U. a. (2009). Research Methods for Business: A Skill-Building Approach. 5th Edition, John Wiley and Sons Inc., Hoboken.

Siswati, E., & Widiana, M. E. (2021). Quality of product, service, and delivery affect consumer perceptions in determining online store ratings. International Journal of Research in Business and Social Science (2147- 4478), 10(5), 22–27. https://doi.org/10.20525/ijrbs.v10i5.1273

Tarute, A., Nikou, S., & Gatautis, R. (2017). Mobile application driven consumer engagement. Telematics and Informatics, 34(4), 145–156. https://doi.org/10.1016/j.tele.2017.01.006

Tian, B., Han, J., & Liu, K. (2016). Closed-loop feedback computation model of dynamical reputation based on the local trust evaluation in business-to-consumer e-commerce. Information (Switzerland), 7(1). https://doi.org/10.3390/info7010004

Wilson, N., Keni, K., & Tan, P. H. P. (2019). The effect of website design quality and service quality on repurchase intention in the E-commerce industry: A cross-continental analysis. Gadjah Mada International Journal of Business, 21(2), 187–222. https://doi.org/10.22146/gamaijb.33665

Zelalem, B. A. (2021). Proceedings on Engineering FACTORS INFLUENCING BUILDING CONSUMERS ’ INITIAL TRUST IN E -COMMERCE. 03(3), 273–282. https://doi.org/10.24874/PES03.03.004

Zielke, Stephan., Komor, Marcin. (2014). Cross-national differences in price–role orientation. Academy of Marketing Science 2014, 22.




DOI: https://doi.org/10.33258/birci.v5i2.5554

Article Metrics

Abstract view : 96 times
PDF - 30 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.