_.gif)
_.gif)
Analysis of Online Marketing and Accounting Information in Increasing MSME Competitiveness during the Covid-19 Pandemic
Abstract
MSME or Micro, Small, and Medium Enterprises have a role as a people`s economic movement that can absorb a lot of labor. Limited economic activity during the covid-19 pandemic led to a decrease in sales turnover for Micro, small and medium enterprises businessmen. So, it necessary to increase the competitiveness MSME`s through the use accounting information and online marketing. This research is descriptive qualitative research. The research object is the MSME`s businessmen in the wholesale market of sentono Pekalongan. Types and sources of data in this study are divided into primary data and secondary data. The research data were obtained through in-depth interviews and documentation. The research data is then reduced, analyzed and conclusion drawn. The results showed that there were still many MSME businessmen who did not understand and had adequate knowledge and understanding of the use of accounting information and online marketing. The use of accounting information is limited to compiling and using cash-in and using cash-out books, to determine the amount of business income and expenses. Meanwhile, the marketing is waiting for consumers to visit their place of sale. Some MSME businessmen have started to switch to online marketing through social media such as WhatsApp, Instagram and Facebook. However, the effectiveness of online marketing through social media has not been done optimally. MSME businessmen need assistance in the use of online accounting and marketing information to support their competitiveness.
Keywords
Full Text:
PDFReferences
Anton, S. A., Muzakan, I., Muhammad, W. F., Syamsudin, S., & Sidiq, N. P. (2015). An
Assessment of SME Competitiveness in Indonesia. Journal of Competitiveness, 7(2), 60–74. https:// doi.org/10.7441/joc.2015.02.04
Astuti, (2007). "The Influence of the Company's Internal Characteristics on the Preparation and Use of Accounting Information for Small and Medium Enterprises in Kudus Regency". Thesis. Diponegoro University. Semarang.
Baker, T., & Judge, K. (2020). How to Help Small Businesses Survive COVID-19. Columbia Law and Economics Working Paper (620). Retrieved from http://dx.doi.org/10.2139/ssrn.3571460
Bank Indonesia, "Indonesia's economic growth in the first quarter of 2020 is slowing down" https://www.bi.go.id/id/ruang-media/siaran-pers/Pages/sp_223620.aspx. Diakses 20 November 2020
Belkaoui, A.R. (2000). Accounting Theory. First Edition, Salemba Empat, Jakarta. BPSkotaPekalongan.go.id. "Pekalongan in figures for 2020" accessed 22 March 2020.
Darwanto. (2013). Increasing the Competitiveness of MSMEs Based on Innovation and Creativity (Strategy Strengthening Property Right Against Innovation and Creativity). Journal of Business and Economics (JBE). Vol.20.No(2). Page:1 42-149.
Dinas Koperasi dan UKM. (2020). Performance report in the 2019. City cooperatives and SMEs office Pekalongan.
Fraenkel, J. R., & Wallen, N. E. (20016). How to Design and Evaluate Research in Education (6th ed.). New York, NY: McGraw-Hill.
Hadi, S. (2020). Revitalization Strategy for Small and Medium Enterprises after Corona Virus Disease Pandemic (Covid-19) in Yogyakarta. In.
Hanoatubun, S. (2020). The Impact of Covid-19 on the Indonesian Economy. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 146-153.
Herawati dan Sulindawati. (2017). “Effect of Business Scale, Company Age, Knowledge and Accounting for the Use of Accounting Information in Small and Medium Enterprises (SMEs) in Buleleng District with Environmental Uncertainty as a Moderating Variable,"e-Journal S1 Ak Univ. Pendidik. Ganesha, vol. 8, no. 2.
Islam, A. (2020). Configuring a Quadruple Helix Innovation Model (QHIM) based blueprint for Malaysian SMEs to survive the crises happening by Covid-19. Emerald Open Res, 2.
Ishak, Effendy (2005). The role information for the progress of SMEs. Kedaulatan Rakyat. Yogyakarta
Kotler and Keller. (2016). Marketing Management. Pearson: Prentice Hall
Kemenkop-UKM. (2018). Data Development of micro, small, medium entreprises (SMEs) and large entreprises (UB). Retrieved from http://www.depkop.go.id/uploads/laporan/1580223129_PERKEMBANGAN%20DATA%20USAHA%20MIKRO,%20KECIL,%20MENENGAH%20(UMKM)%20DAN%20USAHA%20BESAR%20(UB)%20T AHUN%202017%20-%202018.pdf
Kemenkop-UKM. (2020). Ministry of cooperatives and SMEs Describes the scheme of KUKM economic recovery in the period and post covid-19. Retrieved from http://www.depkop.go.id/read/menkop-dan-ukm-paparkan- skema-pemulihan-ekonomi-kumkm-di-masa-dan-pasca-covid-19
Neuman, L. W. (2014). Social Research Methods: Qualitative and Quantitative Approaches. Pearson Education Limited.
Ningrum, P.A., Hukom, A., and Adiwijaya, S. (2020). The Potential of Poverty in the City of Palangka Raya: Study SMIs Affected Pandemic Covid 19. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 3 (3): 1626-1634.
OECD. (2020). SME Policy Responses: Tackling Coronavirus (Covid-19) Contributing to A Global Effort. Retrieved from https://oecd.dam-broadcast.com/pm_7379_119_119680-di6h3qgi4x.pdf
Prasetyo, A., & Huda, M. (2019). Analysis of the Role of Small and Medium Enterprises Against
Absorption of Manpower in Kebumen Regency. Business Focus: Media for Management and Accounting Studies, 18(1), 26-35.
Rahayu, D., Muzdalifah, M., Nuryadin, M. R., & Rakhmatullah, A. (2018).
Potential and Strategy for the Development of the Woven Handicraft Industry in Tapin Regency. Ecoplan: Journal of Economics and Development Studies, 1(1), 27–35. https://doi.org/10.20527/ ecoplan.v1i1.5
Ristania, Novia dan Jerry S. Justianto. (2014). Price Effect Analysis, Promotion and Viral
Marketing on Purchase Decisions at S-Nexian's "Online Shop" Through Facebook. Journal of Business Strategy and Execution, 2, 131-161.
Stake, R.E. (2005). Qualitative Case Studies. In N. K. Denzin & Y. S. Lincoln (Eds.), The
Sage handbook of qualitative research (pp. 443- 466). Thousand Oaks, CA: Sage Publications Ltd.
Setiawan. (2020a). Jokowi asks 23 million MSMEs to be provided with working capital
financing assistance. Retrieved from https://bisnis.tempo.co/read/1336881/jokowi-minta-23-juta-umkm-diberi-bantuan-pembiayaan-modal-kerja/full&view=ok. Diakses 28 desember 2020.
Setiawan. (2020b). As many as 37.000 MSMEs affected of Corona Virus. Retrieved from https://money.kompas.com/read/2020/04/17/051200426/sebanyak-37.000-umkm-terdampak- virus-corona
Sevtian, F. I. (2011). The Effect of E-commerce on the Level of Sandal Sales Volume
Sihombing, E.H., and Nasib. (2020). The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 3 (4): 2843-2850.
Kelom Geulis At CV Kelomgeulis Tasikmalaya. Skripsi. Jakarta: FPEB Universitas Pendidikan Indonesia.
Surniandari, Artika. (2017). Viral Marketing as an Alternative Product Marketing Strategy Sariz. Widya Cipta. Vol IX No.1.
Suhairi, T. (2004). Accountants Perception of Standard Overload Financial Accounting (SAK) for Small and Medium Enterprises. 9 Padang National Accounting Symposium Padang
Widianto, Satrio. (2021). 88 Percent of SMEs Run Out of Funds Due to the Covid-19 Pandemic, Mostly Reduce Employees. https://www.pikiran-rakyat.com/ekonomi/pr-011689846/88-persen-ukm-kehabisan-dana-akibat-pandemi-covid-19-sebagian-besar-kurangi-karyawan?page=2. Diakses 29 maret 2021.
Westwood, J. (2016). How to Write a Marketing Plan (Define Your Strategy, Plan Effectively and Reach Your Marketing Goals). In Stitches Magazine (5th editio, p. 193). Kogan Page.
DOI: https://doi.org/10.33258/birci.v5i3.6789
Article Metrics
Abstract view : 67 timesPDF - 28 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.